Category Archive for: "AdWords"

Remarketing-Listen für Google Ads erstellen

16. November 2020

Remarketing-Listen für Google Ads erstellen Mit Remarketing (bzw. Retargeting) werden u. a. Besucher der eigenen Website gezielt angesprochen. Die Anzeigen innerhalb dieser Remarketing-Kampagnen [...]

Ziel-CPA als Gebotsstrategie in Google Ads

3. August 2020

AdWords, Gebotsstrategien, Google Ads

Gebotsstrategie Ziel-CPA in Google Ads Bei der Gebotsstrategie “Ziel-CPA” werden die Gebote in Google Ads automatisch so festgelegt, dass Du mit Deinem Ziel-CPA (Cost-per-Action) [...]

Responsive Suchanzeigen in Google Ads

12. Juli 2020

AdWords, Google Ads, SEA

Responsive Anzeigen im Suchnetzwerk von Google In diesem Beitrag erfahren Sie mehr über Google Ads und das Anzeigenformat »Responsive Suchanzeigen«. Den wichtigsten Vorteil der Responsive [...]

Google Shopping Datenfeed Beispiel

29. Juni 2020

AdWords, Google Ads

Google Shopping Datenfeed Beispiel Google Shopping ist eines der größten Preisvergleichsportale in Deutschland. Da sehr viele Menschen jeden Tag bei Google nicht nur Tipps und Tricks, [...]

Google Ads-Werbeguthaben für kleine und mittelständische Unternehmen

4. Juni 2020

AdWords, Google Ads

Suchmaschinenwerbung

21. März 2020

AdWords, Allgemein, Bing Ads, Facebook Ads, Google Ads, YouTube Ads

Was ist Suchmaschinenwerbung? Eines der wirksamsten Methoden der Traffic-Gewinnung ist die Suchmaschinenwerbung. Ihre Werbung wird dabei der von Ihnen festgelegten Zielgruppe eingeblendet. Die [...]

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