Write for your target audience

The goal is for your target audience to find you. That’s why it’s important that you also write primarily for them – whether it’s classic Google SEO or even niches like eBaky SEO or PrestaShop SEO. Only in the next step you can optimize the text for the search engines again, because if you focus too much on the search engines from the beginning, your texts will sound motoric and no longer appropriate for the target group.

Keyword research

One of the most important SEO topics is, of course, keyword research. Only with the right keywords will you appear at all and be found in the search queries that are relevant to you.  When researching, you should also look for keywords that describe problems that your target audience might be looking for. Try to stay specific and not choose keywords that are too general – keyword “long tail keywords”. Also, use keywords that are frequently searched for, because keywords are useless if they are not searched for at all, and make sure that your keywords do not have too much competition.

Mobile First

The mobile-first principle has applied to Google for some time now. So Google only looks at the mobile version of a website. That’s why you should definitely optimize your site for mobile use. In doing so, clarify the following questions.

• Are all important elements easily accessible in the smaller mobile usage?
• Is the site easy to use via touch and error-free?
• Is all important information easy to find?
• Does your site load quickly in mobile view?

Switch to HTTPS

For Google, the issue of trust plays a major role. Google does not want to distribute content or pages that are not trustworthy. So if your own site is not secure, you will not build trust with Google. This topic is important not only for direct SEO, but also for indirect SEO. Untrustworthy pages will of course not be linked to through backlinks and mentions, which in turn will have a bad effect on the ranking. Therefore, to build trust, you should switch to HTTPS.

Keep your page up to date

Google places a lot of importance on keeping a page up to date. Outdated pages or websites where there is no activity lose ranking over time. Therefore, to avoid this, you should update your page regularly.

Optimize the images of your site for search engines

Optimize not only the texts of your website, but also the images. The main points here are as follows:

• File sizes should be kept small
• Avoid umlauts, spaces, special characters and underscores in your file names.
• Choose descriptive filenames in which you integrate keywords
• Uses descriptive ALT and title texts and integrates the appropriate keywords into them as well.
• Of course you should only use images that fit the context

eBakery – also fit in the area of Amazon SEO

In the field of search engine optimization, there are many specialties, such as Amazon SEO. If you have any concerns about such or related SEO issues, please do not hesitate to contact us(SEO Agentur Frankfurt)!