Alternatives to Amazon

You can sell on these marketplaces

Which online marketplaces are alternatives to Amazon? You can still sell on these 5 marketplaces to have an alternative to the marketplace giant Amazon. Among other things, we go into more detail about Kaufland.de as a generalist and ManoMano as a specialist. You can see which other marketplaces are possible in the video.

Alternatives to Amazon - Why you need them

One reason to look for an alternative to Amazon could be the blocking of the seller account. Then a plan of action is needed. However, even if the account is then unblocked, you will have lost sales by then. If you’ve considered a multichannel strategy beforehand, this will hit you less hard and shouldn’t threaten your existence. If this is not yet available for you, we will now show you 5 alternatives to Amazon. To be a fully comprehensive alternative to the marketplace giant, it should also be a generalist. That is, have a wide range of products.

The first alternative - eBay

eBay has long since ceased to be an auction-only marketplace. You will still find there the typical auctions of used, but also new items. But also quite simply new “buy it now items” offered by merchants. Also like Amazon, ratings and reviews can be given, which can convey a certain trust or even distrust to the buyer. If we look around here on eBay, we see that just about every category is covered. From home & garden, to fashion, to sports & leisure and electrical goods. What is worthwhile as a commercial trader on eBay, if you get to the 400 fixed price offers, would be to use an eBay Shop subscription. This ranges from basic to platinum, depending on whether you are a wholesaler or just starting out.

Alternatives to Amazon - The OTTO Marketplace

In addition to eBay, OTTO Market has also established itself as a generalist. You can also find out more about this in our OTTO Market Playlist. The product range extends from home, lifestyle & fashion, garden & DIY to sports & leisure as well as technology and media. If your products are in one of these areas, take a closer look at this checklist to see if you fit into OTTO’s concept. If this should be the case and you already use JTL-Wawi as ERP and merchandise management, Marcos Software with Unicorn 2 is your contact. Otherwise, you can find all the necessary information at www.otto.market.

The Kaufland marketplace offers you these services

Our third generalist is formerly real.de now Kaufland. This is also very broadly based. The pricing model is designed to be very transparent. A monthly basic fee of EUR 39.95 net is charged for selling items at Kaufland.de. This fee package includes the following services:

  • Unlimited posting of articles on Kaufland.de
  • Personal dealer support
  • No costs for payment methods
  • 1st level end customer service
  • Lowest price automatic
  • Logo overlay

Unlike Amazon, where any redirects to its own store are sanctioned, Kaufland supports you indirectly. For an additional EUR 9.95, Kaufland.de offers its dealers the option of displaying a link in the Kaufland.de dealer store to their own external online store.

Alternatives to Amazon - The Specialists

In addition to these three Amazon alternatives, there are the more specific marketplaces – that is, the specialists. These include Etsy, ManoMano or Thalia, among others.
Thalia, for example. for bookstores, Etsy for handmade products or ManoMano for craft supplies.

Whether online store or marketplace - turn to eBakery

So in the end you have 3 generalists and 3 specialists alternatives to Amazon. If you have already set up a multichannel strategy for yourself, write us about your experiences. If you don’t know yet which alternative to Amazon is best for you, feel free to ask eBakery for advice.

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