Blue hook on Instagram

How to get the blue tick on Instagram?

✅ Get Blue Hook on Instagram ✅
This is how you get the blue tick on Instagram. We’ll show you what you need to do and fulfill to get the verification badge for your Instagram account. To see how, check out this Instagram tutorial screencast or blog article.

Blue checkmark on Instagram - How to get it

For some it is a knighthood, for others a necessary verification feature. We are talking about the blue hook. We can find him on Instagram, Facebook, TikTok and probably more platforms. So in this episode, let’s take a look at what we need to fulfill to get this on Instagram.

What does the blue check mark stand for?

This blue badge next to the account name of the respective person, symbolizes the authenticity of this person. That is, the blue tick on Instagram exists exclusively for accounts of public figures, celebrities and brands. Because especially these accounts are very likely to be imitated. Therefore, they want to protect these accounts and make it easier for other users to find the real personalities and brands.

The blue hook represents more than mere decoration because its presence signals high social status: The U.S. psychologist and expert on marketing, Robert Cialdini, stated in his well-known book “Influence” that the principles of social proof and authority are among the definitive trigger points of the human psyche.

Both the aspect of social proof and authority are served by the presence of the blue tick, because only personalities who combine both have the chance of verification. The human brain functions very primitively in this respect and is easily impressed by such factors. Prominence pays, whether it’s individuals or companies.

The whole thing still sounds a bit fuzzy, because at what point are you prominent and at what point is my brand big enough to be protected by this verification emblem? Let’s take a look at what Instagram or Facebook says in the help section. But before that, we need to highlight a few facts about the celebrities’ accounts as well as scams that demonstrate the importance of the blue tick and what can go wrong on Instagram.

From naivety to fraud: verification on Instagram

You probably know the feeling yourself: Receiving a private message from Udo Lindenberg or Dieter Bohlen immediately leaves you open-mouthed. This joy should last only so long for anyone who knows the pitfalls of the Internet: Every real celebrity on Instagram is followed by at least 3-4 fake profiles, which cause exorbitant damage every year and cause some sensational incidents. Social media offers cybercriminals a variety of ways to trick their victims. Older people in particular, for whom the Internet is a closed book, are often the target of scammers.

The phenomenon of “romance scamming” refers to a practice in which criminals pretend to be romantically interested in unsuspecting pensioners in order to gain access to their savings. In the German-speaking world, a case from Switzerland recently caused quite a stir: Fraudsters used the name and face of pop star Beatrice Egli to cash in. A Swiss pensioner was robbed of savings worth 75,000 euros through a mixture of love talk, calls for help and a wedding promise. Nothing that could not have been prevented by a blue hook.

An increasingly common way to profit from celebrity status is to use pre-existing material to facilitate the scam. Here, for example, people resort to a video streamed in the past regarding a contest or a sweepstakes in order to appropriate the social authority of the celebrity. The lucky “winners” are then sent a private message into a “scam funnel,” which usually involves clicking dubious links and filling out forms: And away goes the money.

"Will you marry me and support a charitable cause?"

Internationally, A-list celebrities like Chris Pratt, Robert Downey Jr. and Mark Zuckerberg warn their fan base with their verified accounts. A fake Pratt made a beeline for a variety of ladies, and Mr. Zuckerberg seemingly couldn’t stop involving his admirers in dubious dealings.

Meanwhile, fake accounts have emerged as a major annoyance for Instagram itself: When celebrities are upset by the presence of fake accounts, it can have disastrous consequences for any social media platform. When Kylie Jenner announced in a tweet that Snapchat was not for her, the stock plunged directly by more than a billion dollars.

Here the above-mentioned factors of social proof and authority play a big role, users are now interested in what celebrities think about the platforms and it would be unthinkable what a mass exit of stars on Instagram would do. Although the blue hook has existed since 2009, fake accounts have not yet been completely mastered. Although verification is essential and effective, some scammers bypass this factor by claiming to be a private account. You simply target the commenters of any celebrity account and find a variety of potential victims. But how do we come to have to think about such things in the first place? What are the mechanisms that determine whether one is “important” enough for verification?

Blue checkmark on Instagram - These are the criteria you need to meet

The following criteria must first be met in order to apply for the verification badge.
The profile must be authentic. This means that there must be a real person, a registered company or an organization behind it.
It must be individual. That means it can be per person e.g. only one account can be verified. However, language-specific accounts could be an exception. That is if the company posts in different languages as it has an international presence. The profile must also be complete. So have a registered info area, be active, contain a profile picture and have at least one post. So much for the criteria that are probably obvious to everyone and leave little room for interpretation .
The fourth point that must be fulfilled includes a certain level of awareness. This is explained in more detail here only as follows. Awareness is reflected in the fact that the company or person is often searched for. In the verification process, for example. Furthermore, it is checked in how many news sources this person appears, which, however, does not include paid advertising contributions as sources. That makes the whole thing a bit more concrete. If you meet these four criteria, you can also enjoy many small benefits: the Instagram algorithm favors the accounts with the blue checkmarks and every comment that comes from a verified person generates a lot of attention and traffic regarding your profile.

These criteria determine your popularity

However, we investigated further and learned that, for example. TV appearances can be very conducive to getting that blue hook. A Wikipedia entry also makes things a lot easier. But even if you can’t fulfill either of these so far, there is a third alternative that increases the chance of getting the blue tick and has already been mentioned in the Facebook help section. After all, if you’re mentioned in multiple articles, that suggests some relevance. However, it should rather be 20 – 30 articles, instead of 2 – 3.

It is completely irrelevant how professional and fancy you set up your Instagram account and how many followers you have: If you can’t be found outside of Instagram or Facebook, people will quickly get suspicious when checking you out, and your chances of getting the hook you’ve been longing for will diminish. The platforms of Meta offer a lot of possibilities to fool the users. Fake celebrities can significantly reduce the prestige of verification, so teams prefer to be extra careful.

But how exactly can you verify yourself now if you think you meet the criteria?

Here's how verification works on Instagram

To do this, go to your Instagram profile, Settings, Account, and Request Verification. The full name must be entered there. The username already exists automatically. Then there is a field for your artist name or what you are known by, i.e. where you are most likely to be found on Google, for example. would find. The category stands for the area in which you are active. At the end, you just need to insert a copy of a valid identification document and your verification request can be sent.
If you have been accepted or not, it will be displayed in your notifications.

Blue hook on Instagram - The insider tip

It should also be said that most of them are not accepted the first time. Therefore, try it again and again at certain intervals.
If this doesn’t work out, here’s a little secret tip on how to increase your chances. As you’ve just seen, the information you can submit on Instagram is very sparse. But the situation is different with Facebook. You can also submit a verification request for your Facebook page, where you can then, for example. Can indicate evidence of familiarity. So article links in which you are mentioned. You can see exactly how this works in our Facebook verification video. Then, if this process was successful and your Facebook page got the blue check mark, put the link of that page in your Instagram bio and try again.

The actual steps of verification

First, tap the three dashes in the upper right corner. There you will find under “Settings”, the section “Account”. If you tap on “Request Verification” there, you will come to a field where you can enter your first and last name, as well as the area of your expertise. The option to specify an artist name is also available. After you add an ID document, the actual verification process begins, which can take a few days or weeks. You will be informed about your status by message: In case of non-acceptance, you can make a new request within 30 days. Meanwhile, Instagram is also testing video selfie verification, which can replace the addition of ID documents.

The social media agency eBakery will be happy to help you

I hope we could help you with the video and maximize your chances for the blue hook. If you have any further concerns regarding social media, SEO, SEA or similar, please feel free to make an appointment directly with our social media experts.

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