ChatGPT in SEO 2023

For these tasks you can use the AI from now on

How you can use ChatGPT in SEO 2023 for your online business from now on, we will show you in this tutorial. We show you a practical example of how you as an online retailer can use AI as a content, but also programming tool for SEO applications.

ChatGPT in SEO 2023 - Revolution or nice gimmick?

Once again we have a small but nice video series for you. This will only include 2 videos, but will make your day-to-day work much easier. Whether online trading or online marketing, we cover both areas for you. Our goal with this video is to show you approaches how you can use artificial intelligence for yourself. In order to, for one, e.g. write a blog post or get creative ideas, but also content for your online store. But it should be said right up front, simply typing and “copy pasting” will not be our recommendation. So if you are interested in this topic, watch until the end and feel free to watch the second part as well. All other issues are taken care of by our SEO experts. You can reach them on the following page and make an appointment there.

What is the "prompt"?

But now let’s get started. How can ChatGPT be used for SEO work? Let’s assume you are an online merchant and want to create content for your online store. To make people aware of an urgency or benefit, a blog is suitable. The first thing you could look for would be topics for your industry. We assume you sell shoes. Here you have to make sure that the so-called prompt, i.e. the request to ChatGPT is well written. Good is always relative and requires a few attempts and a period of acclimatization. But you should ask yourselves beforehand: What core information would be important? In this case it is quite simple. You want topics for the shoe section to be able to write a blog article. Within seconds you will already get 10 topics for possible articles. If you want more, just write “Next” as prompt.

ChatGPT in SEO 2023 - The Keword Research

Once you have decided on a particular subtopic, let ChatGPT research keywords for you. Now you have a topic, keywords to include, so it’s on to the outline.The good thing about ChatGPT is that you don’t have to re-enter everything again. The AI remembers what it is about. So now she knows that I want to write an article about the following topic. And already you have an outline and know what to write about. But maybe this one is too long for you. Write this to the bot and your change request will be fulfilled.

Use ChatGPT in SEO 2023 to get a full blog article written

Now it’s down to the nitty gritty. Now, if you ask ChatGPT to write a blog article based on that, it will be implemented in real time. And as before, the AI adheres to the previous specifications. That is, the outline is respected. If at any time it stops, you just have to type “Next” and the bot will continue. You want to write a summary or conclusion at the end, but have already found a post on Google about it. Copy this and write as a prompt that you want a 100-word summary for it.What often happens at the end of every blog post that you hope will play out as a Rich Snippet in the SERPs is an FAQ section. So let’s just ask the prompt: ask a typical question about “shoes in different cultures” and give me a short answer.

Not only content creation, but also programming

Now we still want to have that in an embeddable format to put on our website. So we write, ” Format this as a JSON-LD in the FAQ schema.”
This way you let ChatGPT do not only the content, but also the programming work. And have you done your SEO work in the shortest possible time. In conclusion, however, there are one or two things to say about this. First of all, always check the results. As we said in the last video, ChatGPT will not replace any copywriter, programmer or otherwise. It is just a tool to work faster. Therefore, an understanding of the subject is always necessary. The better and more accurate your prompts are, the better the results will be. Therefore, specify them little by little to get the desired result. In the end, a clear exclamation mark!
Google recognizes AI texts and will also penalize them. Therefore, look at AI tools only as a support and idea generator. Take the lyrics and have them rewritten. Copy paste, as so often in SEO, is not appropriate. You Get what you pay for. And in this sense it is diligence and creativity. Nevertheless, you can be smart about it and use something like this.

SEO experts from eBakery

As we find a very strong expansion, but whether this is as groundbreaking as predicted, only time will tell. What is your opinion on this? Let us know in the comments. If you still lack SEO experts on your side, feel free to contact us.

Do you have questions or need an individual offer? Do not hesitate to contact us.


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