Digital agency

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Digital agency

We as a digital agency take care of all matters to make you more popular on the Internet. We increase visits to your online store or website to increase your sales. We use the following areas to do this.

Online marketing

We are very well positioned in the field of online marketing consulting. We analyze online stores and websites for many different factors, such as:

► Loading speed
► Navigation
► Intuitive operation
► Fresh content

We can also ensure that your website receives more visitors through efficient search engine advertising (SEA). This is good initially if your website is fresh, or if it has been around for a while but appears too far down in the search results.

It often also makes sense for online stores to launch newsletter campaigns. Especially if you sell seasonal products, you can score here. We support you with your newsletter campaigns and work out a design with you that appeals to your customers.

Search engine optimization

We optimize your web presence so that you save advertising costs and appear higher in the search results (SERPs), thus landing ahead of your competitors. Good search engine positioning is one of the most important factors when you have a web presence.

We analyze the content of your site, point out optimization potentials and implement them professionally for you, so that everything is implemented correctly. We are happy to work transparently with you and your marketing team on this.

We analyze all areas of your website, from design, texts and images to technical conditions and problems on the server. Since we have experts in all areas, we can provide holistic support and do not have to hand over jobs to subcontractors.

Web design

Web design is now much more than just the mere appearance. A good design makes much more difference. So, first and foremost, we make sure that the design is not cluttered, and that it is easy and intuitive to use on any device. What good is the best bottom page if it’s hard to find? Or the font too small? Too big?

Social media

An efficient and inexpensive way to get new clientele and stay in touch with your customers is social media. For Facebook alone, the number of monthly active users is estimated at 25.8 million (source: statista.com ) – so if you are not yet represented, you should seriously consider it.

Good community management is important here. Act with the community, be active, respond appropriately to requests and complaints. Above a certain size, it also pays to have an experienced community manager on staff, as this person is familiar with social media, its potential and your product range.

YouTube

YouTube is the second largest search engine and the largest video platform in the world. If you market products or services, a good YouTube channel makes sense. We often notice this with our customers as well, sometimes being looked at somewhat incredulously. But people are visual creatures, and a video is always better than just a picture.

Show how the product is used in practice, even if it’s just a cutting board or an ashtray. These videos are not only applicable on YouTube, they can also be embedded in your online store in the respective product page. You can also use them on eBay and Amazon and include them in your product description. This way, visitors to the marketplaces will also come to your channel, find more videos, land in your online store, etc.

Podcast

Podcasts are particularly popular in the B2B sector. They are more flexible to consume than videos and when done well they add real value. Whether on the train, while jogging or in the waiting room at the doctor’s office, just put headphones in your ears and listen.

Every smartphone has corresponding apps to play podcasts. They also notify listeners when a new episode of a subscribed podcast is available, and they can download it right away.

It is also practical that no expensive equipment is necessary for recording. For starters, a smartphone with a good headset and a computer for editing is usually enough in case of any slip-ups.

Frequently asked questions

A digital agency takes care of all aspects of an online presence, from the website itself, to paid advertising, to social media appearances.

The digital agency uses all available means on the Internet to make a website or an online store more popular, so that more visitors come and the advertising budget is spared

Unlike an advertising agency, a digital agency covers more areas. An advertising agency is responsible for advertisements (online and offline), flyers, posters, etc. The digital agency ensures a good web presence, a pleasant customer experience in your store and can additionally provide good online advertising.

Digital Brand Design

In digital times, digital branding is a key success factor for the brand building of any company. The primary goal is to create a consistent, visual brand appearance for the company. The brand design is a central element of the brand identity.

A good brand design can help companies imprint themselves as a brand in the minds of consumers and stand out from competitors and rivals. In addition, it is also important to keep adapting the brand design for a modern look over time to remain relevant. Whether from scratch or as a re-design, we can help you visually implement your digital brand design with your company’s unique characteristics in mind.

Digital Public Relations

Nowadays, classic PR is often no longer able to effectively reach the intended target group. In order to do public relations that really resonate with users of digital media, it is important to do digital PR as well. This includes, among other things, distributing content on target group-relevant channels that offer users real added value and give them the opportunity to interact.

In contrast to classic PR, digital PR delivers measurable results; all measures of a campaign can be adjusted and optimized at any time. Digital PR is an effective tool to sustainably increase the visibility of your company or brand. We help you proactively distribute content across all relevant channels.

Digital marketing agency

Our experts will be happy to support you. Do you have questions about any of the topics listed? Simply contact us without obligation for an initial consultation.


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