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eCommerce consulting: eCommerce in times of Corona
eCommerce support and eCommerce consulting: Is the Corona crisis driving the digitization of retail? We’ll get to the bottom of the question and give you valuable tips on how you can position yourself as an offline retailer in the digitalization process. Where you can find counseling centers like e.g. Facebook groups or forums to expand your knowledge. And we’ll show you how to be ready for change in the Corona Crisis.
Digitization is advancing
Difficult times lie behind us, but also ahead of us, due to the Corona pandemic. Much has become uncertain, including entire lines of work. If you take a closer look at the last few years, some people have certainly noticed that a steadily growing digitization has begun. Especially in local retail. eCommerce is getting bigger and bigger, online retailers can choose between a variety of marketplaces these days. More and more online stores are being set up professionally, and more and more customers are using these online stores to make a purchase. Internationalization is also progressing steadily, with many marketplaces now coming from France, Italy or Switzerland, for example.
Do not be afraid of change
Are you a local store owner and worried about making it online? Maybe you think you can’t financially sustain the change or you need in-depth technical knowledge? In fact, becoming successful in online retail has never been easier. Thanks to digitization, there are tremendous opportunities for you – and without having to spend a lot or be an expert on the technology. You should not neglect the stationary successes you have already achieved. Even though it is difficult at the moment due to the Corona ordinances, the current situation will not become a permanent condition. Instead, you could start with an appropriate omnichannel strategy.
A suitable ERP system
Omnichannel means you can network both worlds, offline and online. All you need is a suitable ERP system that supports you, for example JTL-Wawi. JTL-Wawi is the free merchandise management system from JTL, from which you can centrally control all sales channels. You manage business processes such as purchasing, sales, order processing, invoicing and much more from one place. In addition, JTL-Wawi can be connected to many different marketplaces. In addition, JTL offers great extra tools like JTL-POS. JTL-POS is a professional POS system that was developed especially for stationary trade. This allows any smartphone or tablet to be converted into a mobile cash register.
Pursuing a multichannel strategy
It’s especially important that you don’t rely on just one alone in your search for a suitable online marketplace. Due to the great possibilities that e-commerce now offers, you can usually connect several marketplaces with just one interface. And that is also crucial. Imagine selling only on Amazon and suddenly being blocked there? You should always have a plan B ready. If you sell online, you should follow an appropriate multichannel strategy. This means that you sell on several marketplaces at the same time. If you use JTL-Wawi, you can control everything from here. You can also list your product range on the marketplaces with just a few clicks.
Have a professional partner at your side
Especially when you’re just starting out, it’s important to have a professional partner at your side. eCommerce agencies, like us, benefit from years of experience. We can help you find the right system and also the marketplace that will make the most of your product range. The difficulty for you here is the constant change of online commerce. New updates and features can come in almost daily. A professional partner will accompany you all the way, not only during the initial setup. Because unlike brick-and-mortar retail, in online retail it is difficult to predict what will come next and which marketplace will develop in what way.
Support is possible everywhere
Which sales channels do you want to tackle? Which processes to automate? What should change with an eCommerce ERP system? These are questions you should ask yourself up front. An agency can advise you exactly which advantages which system brings. If you don’t want to strain your budget too much, there are also alternatives to agencies. For example, you can get general information first in Facebook groups or in certain forums. It can always be beneficial to exchange ideas with other traders and get first-hand tips. Focus on what you want to accomplish. Become aware of how you can achieve the goal and do not be afraid of this step. Because there are plenty of places where you can get support – even inexpensively.
You want to sell online?
You want to take the step towards digitalization and sell successfully online? We advise you, from the right strategy to the right system. Our goal is to move you forward.
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