In this video, we present to you the top 5 e-commerce trends for 2022.

To remain successful in e-commerce in the long term, you should always be up to date. Only those who know trends can stand out from the crowd in 2022. So it’s worth taking a closer look at the trends for the year. Therefore, let’s start directly with the first!

Shopping via smartphone

In online marketing, the trend towards mobile Internet use has been a topic for a long time, yet it is still underestimated. Users no longer just browse on their smartphones, they also buy via their cell phones. So, adapt your websites for mobile shopping so that they display properly on all display sizes.

Sustainability

54 percent of all consumers check whether a company is making a contribution to sustainability before making a purchase. So online retailers should also pay more attention to this topic, because sustainability is becoming more and more of a priority.

Free shipping

According to a study by Sendinblue, one of the most important points for customers when buying online is free shipping. Free shipping is also a great way to stand out from the competition. However, so that you do not make any losses by paying the shipping costs, you could, for example, set a minimum order amount for the purchase value.

Voice Search

With the rise of mobile search and voice assistants such as Siri and Alexa, voice search is also becoming more relevant for online retailers. That’s why you should consider voice search for your online store.

Video

The trend towards video has also arrived in e-commerce. Moving images are becoming increasingly important, and content that tells a story is particularly well received by customers. Video content should therefore definitely be used by you in 2022.

eBakery – your e-commerce agency

If you have any questions about e-commerce or need advice, don’t hesitate to contact us via the contact form. As an experienced e-commerce agency, we can certainly help you.

Do you have questions or need an individual offer? Do not hesitate to contact us.


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