Amazon Handmade and Etsy are probably the two most popular marketplaces in Germany to sell handmade products. However, both platforms are also very different from each other. Therefore, we will now show you the differences and start with the respective advantages.

The advantages of Amazon Handmade are as follows:

  1. Amazon’s back-end allows users to easily manage their store on the platform. New items and the corresponding matching description can be added easily.
  2. Access to the international market: Amazon’s Handmade platform operates in several countries, which is why it can reach a very wide audience. Currently Handmade is available in Spain, the United Kingdom, Germany, France and Italy.
  3. With “Shipping by Amazon”, Amazon takes care of customer service and returns of goods. Also, your products are eligible for free 2-day premium shipping.

Now let’s take a look at the advantages of Etsy:

  1. Also Etsy offers a simple administration that makes it very easy to create an online store and upload your products.
  2. The Etsy app: This is very popular with users and millions of potential customers can be reached.
  3. Easy offers a large market for homemade products, because it is a platform that specializes specifically in the sale of handmade products. Users are specifically looking for and buying handmade products here.

Now that you know the benefits, let’s show you the differences between Amazon Handmade and Etsy.

Store costs

At Amazon Handmade, using the platform and uploading products is free of charge, whereas at Easy you pay 0.20 euros per uploaded item. However, if a product is sold, Amazon receives a fee equal to 12 percent of the item sold and Easy receives only 5 percent.

The registration

Etsy is the clear leader here, as it only requires a simple registration process. With Amazon Handmade, the registration process is much more extensive and complex. Here, approval is required from the platform, which can often take weeks to months before approval.

Product categories

Amazon Handmade has fewer and stricter product categories than Etsy. Here it can be quite difficult to find the right category for his product. Etsy, on the other hand, offers 160 different categories and a comprehensive system for classifying products.

Potential customers

Here Amazon Handmade wins with up to 300 million potential customers. Etsy, on the other hand, has only about 35 million potential customers.

eBakery – Agency for Amazon SEO and Co.

If you have questions about Amazon SEO or generally the good findability of products on marketplaces, we at eBakery are your contact at any time. Simply fill out the contact form to get in touch with us and benefit from our professional Amazon advice.

Do you have questions or need an individual offer? Do not hesitate to contact us.


    eBakery requires the contact information you provide to contact you regarding our products and services. You can unsubscribe from these notifications at any time. For information on unsubscribing, as well as our privacy practices and commitment to protecting your privacy, please see our Privacy Policy.*.

    • 0/5
    • 0 ratings
    0 ratingsX
    Very bad! Bad Hmmm Oke Good!
    0% 0% 0% 0% 0%

    Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.


      eBakery requires the contact information you provide to contact you regarding our products and services. You can unsubscribe from these notifications at any time. For information on unsubscribing, as well as our privacy practices and commitment to protecting your privacy, please see our Privacy Policy.*.

      Related Posts

      Leave a Comment

      Hat dir der Artikel gefallen?

      Dann melde dich doch zu unserem Newsletter an!

      Neben unseren Blog Themen informieren wir dich darin regelmäßig zu neuen Features und Tutorials