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The Google Penalty is a penalty from Google that affects the ranking of your website. Google uses these measures to penalize websites that violate your webmaster guidelines (https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines?hl=de&visit_id=637850282620656251-4273978905&rd=1). A distinction is made here, for example, between punishment at the keyword, directory, or URL level. In addition, exclusion from the Google index can also be a punishment measure.
In this video we will show you 5 methods that will get you penalized by Google:
To be absolutely sure that Google will not penalize you, you should definitely familiarize yourself with the webmaster guidelines, because any violation of them will be considered deception by Google.
5 things that Google penalizes are e.g. the following:
Duplicate Content
Duplicate content means the same content on different pages. Make sure that your website texts are not found elsewhere on the Internet. The topic of duplicate content also refers to internal content. So, each subpage of your own website must have new and unique information.
Bought, manipulated or bad links
In order not to jeopardize the ranking of your website, you should never buy links. The same applies to low-quality or thematically inappropriate backlinks. Good links should always be placed in the body text, with the aim of providing added value to the reader.
Irrelevant keywords
For Google, the focus is on user experience. Bad content enriched with many keywords is easily noticed by Google nowadays. Since they don’t want to recommend bad content, the quality of a text influences the ranking. Therefore, under no circumstances should you place keywords in a text that do not match the rest of the content.
White on white texts
The days of placing keywords that were not seen by visitors by using text in white font on a white background are long gone.
Keyword stuffing
Keyword stuffing means a high keyword density in a text on a web page. The goal here is to include as many keywords as possible in a text. Try to focus on a really good text that offers users added value.
eBakery helps you with SEO issues
Our conclusion on this is that you can’t go far wrong with Google if you have a user-friendly website, with high-quality content. Therefore, relies primarily on quality. If you need help in SEO – and that includes niche topics like Amazon SEO or eBay SEO – feel free to contact us via the form.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
