Google Shopping Ads

If you are already an online retailer or plan to be, you should also turn your attention to Google Shopping. Alongside Amazon and eBay, Google Shopping is a highly frequented marketplace. The advantages are obvious: the integration can be seen directly on Google, and if your articles are listed well there, the searcher has it very easy to get from his search to your article with a few clicks and buy right away.

The basis for displaying your offers is the Google Shopping Feed. Like a conventional RSS feed for blogs, your products are stored here in a specific text format and synchronized with Google. This way, there is always up-to-date data in Google Shopping that also corresponds to your offer.

Google Shopping Feed

To display your products in Google Shopping, Google needs a shopping feed with your product data. You register a feed once, the transfer to Google naturally takes some time. After that, only the changes are transferred to the Google Shopping feed.

In the Shopping Feed you will find main feeds and subfeeds. The main feed contains the main item data such as name, price and brand. In the subfeed, you can specify whether an item is currently on sale or has other features of its own.

Set up Google Shopping

Google Shopping is set up through the Google Merchant Center. Now we come to the exciting part, because not every retailer gets access just like that. Google requires your website to meet certain guidelines in order to display only high quality listings.

  • Contact options: Google also requires a direct contact option that allows your customers to reach you directly. This point should already be covered by the imprint obligation.
  • Presentation of the billing process: Show clearly and simply how your customers can pay you.
  • Secure order and purchase process: Your online store must be SSL-encrypted. Since this is now also a legal requirement, this should not be a problem.
  • Purchase process: This must not continue over several web pages. You offer your products in Google Shopping, the customer clicks on it and lands in your online store. And that’s exactly where the product must be purchasable.
  • Return policy: An important point that is unfortunately often forgotten: How can the customer return his purchased goods?

Google Shopping campaigns

In Google Ads, you can directly set up a campaign for your products on Google Shopping. These campaigns are based on the content of your products and corresponding keywords that you define. Here you should always keep an eye on the performance of your ads in order to invest your advertising budget well.

Our experts will be happy to create and manage your Google Shop campaigns to help you achieve the best possible results. Feel free to take a look at the Google Ads costs here as well.

Agency for Google Shopping

We will be happy to assist you in setting up your Google Shopping account and publishing your products. We will provide you with comprehensive advice on Google Shopping in general, optimize your products for best visibility and perform analysis on how we can further optimize your products.

Why not arrange a free preliminary consultation right away?

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