Have professional product videos created

Why should you have product videos created?

A significant reason for having your products presented in the form of a video is the fact that online trade has grown more and more in recent years. Most retailers now sell some or even all of their merchandise online.

By removing some of the benefits of the brick-and-mortar store for the customer – such as the ability to touch the product, examine it from all sides, feel the surface, and check out the design in real life – product videos come closest to providing that buying experience.

What is a product video?

As the name suggests, product videos are a special form of videography. The purpose of a product video is to explain how a product works and thus highlight the benefits to the customer. This illustration can be combined with showing the scope of application. By using the product in its natural context, the customer knows how to classify it directly.

Why do I need a product video?

The most convincing argument in favor of the video format over an image is the multisensory aspect. You can convince the customer not only two-dimensionally with the help of a visual representation, but with the help of a three-dimensional, audiovisual moving image product. By appealing to significantly more senses, your product naturally makes a much greater impression on potential customers.

72% of those who are looking for a specific product and use the Internet as a source of information prefer videos rather than text. Of course, there are also customers who get information on the Internet and then buy offline, but the numbers speak for online retail. Global online retail sales are forecast to reach US$4.878 billion in 2021.

On which platforms can I use my product videos?

The areas of application for product videos are manifold. It can be used to launch products and strengthen the brand, for example. be placed on the home page of your online store. It can act as a virtual advisor at the point of sale or be used as a sales booster at business meetings and trade shows. But one of the most important is the use on social media. Facebook, Instagram and the like are becoming more and more relevant for companies every year. Thus, your viral product video can lead your target audience from Instagram to the online store or your marketplace offers and polish your brand’s image at the same time.

How is a product video produced and how long does it take?

First, you need to distinguish between different types of product videos.

There are product videos that illustrate product features and technical details using the laying technique or in the form of animation.

On the other hand, a product can also be presented in the so-called “how-to” style. This involves an application-oriented presentation, usually in the form of a live-action film. This kind of product videos is very popular especially on the second largest search engine in the world – YouTube.

A classic example of the third form is Fielmann, which uses testimonials to strengthen its products, but also its products at the same time. The effectiveness rate of testimonials in content marketing is 82%. The above example shows that this type of product videography does not necessarily require celebrities to advertise effectively.

Which type of product video is best for your product depends on the product itself, the target audience and the budget. Thus, a product video can be finished within a week, but can also drag on for a month or more if multiple locations are used.

The production process usually runs like this:

The customer describes his request to the video production agency. This creates a concept that includes a rough outline of the video and the process of filming. It must be clarified in advance which locations are to be used, whether voice actors or extras must be booked and what equipment must be provided.

How much does a product video cost?

Since there is no one product video, but the type, the effort and the number of locations used and people involved in the product video differ individually, a fixed price can unfortunately not be defined.

Therefore, you arewelcome to tell us your request, for which product you want to have a product video implemented and we will find a solution for it.

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