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The foundation of any good SEO strategy is keyword research. Only if you know the keywords that your customers enter into a search engine, you can be sure that they will find you. For this reason, you should match your website exactly to the right keywords. In the following we will show you 4 steps to find the right keywords. Let’s start with the first one.
In this video we show you four steps to find the right keywords for your online store:
Uses keywords that match your offer or products
Keywords should not be chosen thoughtlessly, because in the end you want the right visitors to find your website. In order to address your target group exactly, you should only use keywords that really fit your product. Be careful not to use keywords that are too general, but go into detail. For example, if you sell sporting goods, the keyword soccer would be much too general, because under it people look much more often for results of soccer games than specifically for a soccer. Additionally, the competition for this keyword is extremely high.
Perform keyword research for each of your pages
Your products in your store already provide plenty of ideas for this. You can also get inspiration from your competitors. It is best to record your ideas in a table, keeping track of which of your pages should rank for which keywords. Never use the same main keyword on multiple pages or they will compete with each other.
The search volume and the relevance of the keywords
Now you should research the search volume for your keywords. For this you can use a keyword research tool, such as Google Trends or Keyword Shitter. With the help of the search volume for a keyword you can find out the number of search queries within a period of time. Then mark the keywords that have a high search volume in your spreadsheet to use them.
In the last step, you should now determine the relevance of your keywords. This step is necessary because you cannot optimize your site for all keywords. Therefore, choose only the keywords that best match your content and products.
eBakery helps you with SEO issues!
We hope we could help you with this video. If you have any questions, please post them in the comments. If you have any questions in the field of search engine optimization, whether classic Google SEO or even Amazon SEO or Instagram SEO, you are welcome to contact us at any time via the contact form.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
