When it comes to digital marketing, there are several strategies that businesses can use to sell more. Serving good content is entirely in the spirit of content marketing. Finally, building a strong relationship with your target audience is essential to survive in a competitive market. A landing page is an essential element of a digital campaign or strategy, and we can see why.

What is landing page?

A landing page is a digital marketing strategy that is more commonly used for publishing. This is the first page that the visitor accesses when entering a website. Can be a product or service. It is basically a page created to generate conversion and has only one function: To generate sales or interest in your product, service or content.

But what is the difference between a normal website and a landing page?

An ordinary site is usually wider, offers browsing options throughout the site, but does not necessarily have a marketing strategy with the site. A landing page has a very specific goal and is part of a marketing campaign. The visitor does not have access to the rest of the site when accessing a landing page. The whole page is designed to make the visitor curious about what is being offered, using different marketing strategies on the same page with one goal: Converting visitors into customers.

Landing page types: I am not a salesperson, can I use a landing page in my campaign? Yes, there are several ways to use it. For example:

  • Subscribe to a newsletter, blog;
  • Product sale;
  • Service reservations;
  • Donation to raise money;
  • Enroll in a test or research;
  • Enroll in a course or event;
  • Fill out a contact form.

So, anyway, what really defines how it can be used is your creativity!

How is a landing page configured?

Basically, it is the page that calls the visitor to perform an action. We call this call-to-action (CTA) and use mental triggers and other marketing strategies to convince the visitor to do what you want. From there, it may vary depending on the strategy you use in your campaign. The boss is your creativity and your ability to affect the visitor. And to generate this impact on a visitor, we must not forget one of the main features of a landing page: the visual content. After all, you can’t expect anyone to trust a poorly made site. When you create your site, you need to align your content with a well-designed visual, know how to properly optimize the use of images, videos, and animations, and bring a unique experience to your visitors.

What results do you expect from a landing page?

The focus of a landing page is to lead interested or curious people to convert them into leads (Interested people who can become your customer). The result depends on how well your page is structured. In this case, your results can be extremely positive.

eBakery helps you to use the landing pages strategy in your business

As we have seen, landing pages are a great way to develop strategies, increase opportunities, give your business more visibility and improve business processes. However, for this you need a great knowledge of the market and an expertise in marketing strategies. At this point, a partner can be important to improve your campaign and help you get the result you want. eBakery can help you with this, make an appointment directly.

Do you have questions or need an individual offer? Do not hesitate to contact us.


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