But first, let’s take a look at what exactly remarketing is:

Remarketing, or retargeting, is an online advertising method that uses tracking methods to make visitors to your website aware of your products or services again on other websites. For this, users must interact with your website in advance and meet certain criteria, such as having added products to the shopping cart. So if a potential customer goes to your site, puts something in the shopping cart, but then leaves the site again without completing the purchase, he will see an advertisement of your online store shortly afterwards while surfing on other websites. In this way, the interest is aroused again and the purchase is completed in the best case.

Now let’s move on to the typical 3 mistakes with this method that should be avoided:

Suggest the same products to buyers again:

A customer who has just bought a product from you will not buy it again immediately. So do not advertise products that have already been sold to the user, as this may even have more of a negative effect. One way to avoid this situation is to exclude the buyers who bought something in the last 7-14 days from your remarketing campaigns. Rather, gather your customers who have already bought and set up a brand new retargeting campaign for them with your brand new products, for example. After all, satisfied customers are happy to buy again.

Incorrect campaign periods:

Usually, the shorter the period between the product view and the ad playout, the higher the likelihood of a conversion. However, this does not apply to all industries. There are definitely more expensive products that require a longer consideration period. So if the typical 30 days is too small of a time window for your target audience, you should extend this to 60 or 90 days. It is also worth dividing your customers into different time intervals and displaying different ads to each of them. This means that the customers who have been with you, for example, in the last 14 days, will get a different ad than users who were interested in your product 2 months ago.

Other channels are ignored:

Visitors to your website come to your website in a variety of ways. Some through organic search, some through a newsletter, and some through an ad. So take a look at where your visitors saw which ads and build on that by creating channel groups, for example, and creating targeted campaigns for those different platforms.

eBakery helps you with brand marketing and co.

Despite many mistakes that can be made quickly, remarketing is a very efficient tool that can eventually help to make a purchase decision. If you need help creating your remarketing campaigns, feel free to contact the experts at eBakery. Especially in brand marketing, but also with many related topics, we know our stuff. Get in touch via the contact form.