Shopify Dropshipping Guide
What is dropshipping and what to consider
In our Shopify dropshipping guide, we clarify the questions “What is dropshipping” and “What to consider”. So if you’re new to the topic or want to know more about the “online retailer without a warehouse” concept, check out our video.
Shopify Dropshipping Guide - Push vs. Pull Marketing
Dropshipping is a good way to learn media buying, but largely Facebook-side, because here you have to draw the difference between push and pull marketing. You know push marketing: you push it into the market. Pull marketing: you attract the leads or the conversions.
Push Marketing – Facebook.
Pull Marketing – Google.
Google uses keywords that are already searched for anyway. Facebook is pushing it into the market, trying to reach the people who are likely to care. There are many dangers in dropshipping, but there are also many opportunities in dropshipping. Let’s talk about the unattractive first, namely the dangers.
Please be aware that when you start dropshipping and register a business – which is of course necessary – you are responsible from the first moment for what happens to the goods: how you have to tax them, what you have to pay attention to certain certificates, if you buy outside the EU area and sell within the EU area. Because if you do, then you are the manufacturer and you are also responsible for what the product could do.
Shopify dropshipping practical examples
Small example: you import electronic goods and they do not have the necessary CE certificates. The dealers from the Middle East will always try to send you these certificates, but in more than 60% of the cases they are mostly fakes. It just depends on how big is the dealer, who is the dealer, how well do you know him, have you contacted him, have you dealt with him. This is one of the few dangers. You are responsible for what the products can do.
Another small example: you import textile items that may have been washed or cleaned with chemical agents that may not be allowed in the EU area, or whose minimum amount of chemical agent is exceeded. You are liable for it. Furthermore, there are things like the DSGVO regulation which of course prescribes data protection, then there are legal matters like the imprint which must be created professionally.
Shopify Dropshipping Guide - Your Chances
What are the possibilities now? Well the possibilities are with little effort and possibly little money we are talking four figure sums here though. Drive higher five- to six-figure sales, with eventual four-figure wins. It all depends on how good your marketing is, because that plays a big role here. As I said, you need to know the difference between push and pull marketing. You should do multichannel marketing, which means too much like you use the different platforms and data sets together against each other to find the right buyers.
Shopify Dropshipping Guide - Find Manufacturer
The simplest example of purchasing goods is Aliexpress or Alibaba. However, Alibaba is more suitable for sourcing pallet goods. Aliexpress is suitable because there are many API plugins or apps that you can connect to Shopify to easily redirect the order to Aliexpress. For example, there is CJ Dropshipping, there is Oberlo – all these apps are already prepared to be implemented in Shopify with a few clicks. In general, Shopify is a very popular tool for dropshipping in this case because Shopify is relatively easy to set up, relatively easy to learn and manage, and offers these very plugins to make it relatively quick to implement. Likewise, Shopify makes tracking ready between Facebook and Shopify, or Google and Shopify, Pinterest and Shopify, TikTok and Shopify with just a few clicks. LinkedIn and Xing are not yet available, but will probably follow at some point.
The important thing is that you deal with the legal issues when tracking. Likewise, the products play a major role. You have certainly seen the massage gun before this fancy massage gun for neck or even other areas. This has been a popular dropshipping product. What was also a pretty popular product five years ago were LED dog collars which of course you can then sell to the public via emotions or pain points.
Shopify Dropshipping Guide - What is it anyway?
However, let’s come back to what dropshipping actually means. Dropshipping is a drop shipment business, which means that you do not physically own the goods and you do not buy them in large quantities. Every order that is placed is forwarded by you to the manufacturer or warehouse, wherever the product is located, and is shipped directly to the end customer. This has the advantage of saving storage costs. This has the advantage that you don’t have to do the handling or packing and you don’t have to take care of it or pay for it. And it has the advantage that you don’t have to buy anything in stock, so you don’t have to pay for it in advance.
Shopify agency eBakery
If you have any questions, please contact eBakery. We have a lot of customers who also offer dropshipping and are interested in selling their products via dropshipper. If you are just starting out, get advice from eBakery as a Shopify agency beforehand. Make an appointment directly.
Do you have questions or need an individual offer? Do not hesitate to contact us.