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Shopware SEO URL
Search engine optimized URLs for Shopware 6
Shopware SEO URL - What to expect
It is no coincidence that our videos that are best received by viewers often have an SEO background. Because through search engine optimization measures, your sales can increase many times over, since first of all the criterion of visibility is fulfilled. Because without store visitors, there are no sales and therefore no revenue. Therefore, SEO as a marketing measure should at least come into the shortlist with you. This is exactly where today’s video starts and will deal with the URL structure of Shopware, but also all other store system users will get their money’s worth. Because primarily we clarify the question – Why is the URL relevant when it comes to SEO? After that we will show you for Shopware 6 how to set them.
What is a URL?
The URL also becomes a Uniform Resource Locator and thus already describes well what it is about. This is because it identifies and locates a website by the access method used, e.g., the number of visitors to the website. HTTP or FTP as network protocols. Thus one can speak casually also of Internet addresses or Web addresses. This means that each of your store pages, be it the home page, a product detail page or the blog area has its own URL. This consists of several parts. The first part is the protocol prefix. So in our case “https://”.The second part is the domain. After the domain comes the directory and the other subdirectories. That means for our concrete case, to work SEO compliant, we can turn our set screws of course only for the third part. Or is it?
HTTPS vs. HTTP
This is only partially true. Because you can influence whether your URL consists of a HTTP or HTTPS prefix. Nowadays, anyone who wants to make a serious impression to the outside world should prefer the more secure and encrypted HTTPS variant. If only because you as an online retailer work with customer data. This means that you should purchase a so-called SSL certificate. However, this is not only relevant for security and prestige reasons, but is also a raking factor for Google. Google actively penalizes website without HTTPS in 2022, as an initiative for a secure web. And you can also influence the second part, if your domain is not up yet. The US SEO guru Neil Patel recommends to use a top-level domain, e.g. to choose the extension “.com” instead of, “.pro” / “.biz” or other. This has mainly to do with the trust that potential customers are more likely to go to dot-com sites rather than sites whose extension they have never seen before. But why is the URL relevant to SEO in the first place?
These things are SEO relevant
The URL is the very first thing the search engine crawler notices and uses as an indication to rank your page. In addition, there is a clear recommendation regarding the number of subdirectories and the directly related crawl depth, for example. of the Google Bot. The rule is no more than 3, so for example. Category/subcategory/product – this would still be ok, but not more, otherwise there is a risk that the bots will no longer capture these pages. That means you lose visibility. There is nothing more to say about the “why” – in any case, it is a fact that the URL is SEO relevant and is the very first thing that is perceived by the crawler. To be able to rank you correctly and to be played to the right audience, your URLs should be speaking. So do not consist of cryptic numbers and letters, but ideally contain your main keywords. Before we show you how to implement this for Shopware, here is a short summary.
A summary
- HTTPS instead of just HTTP
- Top Level Domain instead of unknown extensions
- Watch your directory depth -> here is a maximum of 3 directories
- The absolute length should also be kept short -> From therefore bspw. Omit filler words such as “for” / “and” / “or”.
- URLs should be speaking
- And be separated by meaningful punctuation -> Best by hyphens
Shopware SEO URL - How to optimize it
For Shopware you can implement this as follows. You go to the settings in your backend and find a separate SEO section right here. In this you will find variables for your product detail pages, landing pages and category pages. The good thing about Shopware is that you also get a preview of how the whole thing would look like. If you don’t know what to do with the variables and don’t understand them, the Shopware Docs section has all the other info about the SEO settings and on top a list describing the variables. Now we have to implement the points just mentioned. Unfortunately, there is no patent remedy, as it always depends on what the keywords are that are searched for the most. For example, it can be also sometimes occur that the manufacturer should necessarily occur with in the URL. To do this for our example, we copy the variable from the list and add it to the end. Now let’s save the whole thing and go into any product and open the SEO tab, then we’ll see our progress. This global change can now be customized if the manufacturer for a particular product should remain hidden. Going back again, we see a negative example. Here the category URLs are created so that there is a depth of 4 directories. This should be avoided from the beginning if possible.
Shopware SEO URL - With eBakery to better rankings
So if you have not yet developed the right SEO URL strategy and want to play it safe, the SEO experts at eBakery will be happy to help you. The whole thing applies not only to Shopware, but also to all other store systems – our SEO Frankfurt team will support you.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
