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The biggest Shopify Google Shopping mistakes
This is why your product will be rejected on Google Shopping
In this Shopify tutorial, we’ll uncover the 6 biggest Shopify Google Shopping mistakes. If you have the problem that your shopping campaign is rejected, you should definitely watch this video until the end.
The biggest Shopify Google Shopping mistakes at a glance
Google Shopping is a good alternative for online retailers to draw attention to their online store. Because as we’ve said many times before, the best looking online store won’t do you any good if it doesn’t get any traffic. We already showed you how to connect Shopify with Google Shopping. If that is your concern, the page is linked here. But connecting is not enough, because product data quality is very very crucial. For example, if you change your price in the store and does not match that, Google may block that product because it is misleading. To make sure this doesn’t happen to you, we’ll introduce you to the biggest Shopify Google Shopping mistakes in this video. However, if you want to benefit directly from our expertise, we have also linked our Shopify agency, as well as Google SEO agency page.
Error #1: Invalid prices
But what is the first mistake now? We have just addressed it, the error is invalid prices. Google Shopping is a comparison site, so the price that is displayed in Google Shopping must also correspond to the price in the store, otherwise you will have an unjustified advantage over the competition. The consequence is a blocking of the ads. To avoid this, many merchants use feed management tools such as. Simprosys, with which you synchronize the feed several times a day, you should change the prices in the store more often.
The biggest Shopify Google Shopping mistakes - Missing image data
Error number 2 is the missing image data. It is well known that Google wants to offer the user the best possible experience in every respect. That’s why things like Core Web Vitals, the Helpful Content Update, and video preference were introduced. That, by the way, will be the explicit subject of the next episode. So, in order not to miss it, you should subscribe to the eBakery YouTube channel. Accordingly, missing images are a no go. But sometimes one or the other product sneaks into the feed unintentionally. So what to do here? Again, we point to feed management tools. In this case, for example rules can be defined with Channable to preventively exclude products without image files from the feed.
But what to look for in the images?
Error number 3: there are images, but in the wrong format. Therefore, here are the image guidelines:
- Images must be at least 100 x 100 pixels, clothing at least 250 x 250 pixels. 800 pixels are recommended.
- Images must not exceed 64 megapixels or be larger than 16 MB.
- The product should occupy 75-90% of the image.
What is also undesirable are watermarks, text or logos. It’s all about the product.
The biggest Shopify Google Shopping mistakes - Pay attention to the guidelines
Mistake number 4 is obvious, but is committed more often than thought due to ignorance. Before you use Google Shopping, you should make sure that your products comply with its guidelines. dangerous products such as weapons or products that incite hatred. However, there is also a gray area, or products that are subject to a special set of rules. These include age-restricted products, alcohol, medicines and so on. So inform yourself in advance or let us advise you as a holistic agency, we cover both store systems and search engines, so can help you in both respects.
Error #5 - Product pages that cannot be called up
Error number 5 your product pages can not be accessed on mobile. We have already mentioned it for a few years now, Google attaches great importance to mobile usability. If your product pages cannot be accessed on mobile or are not responsive, Google may not deliver the ads.
The biggest Shopify Google Shopping mistakes - The product identifiers
And finally, our error number 6 insufficient, incorrect or even invalid product identifiers. These include the GTIN, the brand and the MPN. But one thing at a time. First of all, what is it?
Google wants to be able to track what you sell. On the one hand to be able to assign it to the search queries, but also to make it comparable with other dealers who sell the same product. That is why these identifiers exist. The brand is simply the brand name. The exception would be a custom design, in which case the answer in the “Identifier present” field must be “False”. The MPN is a manufacturer identifier. Opposite to this is the Global Trade Item Number, a standardized number, quasi the numerical version of the barcode. This is called UPC in the USA and EAN in Europe. 2 of the 3 identifications just mentioned are required by Google.
Shopify and Google SEO Agency
Now you are prepared and can prevent possible rejections of your Google Shopping feed. We will gladly take care of all other concerns. Make an appointment directly here.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
