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What is a social media agency ?
Give companies more reach through online marketing
What is a social media agency and what functions and tasks does it perform? In this video you will learn how online marketing agencies can support companies and what all counts to such an agency.
What is a social media agency - The functions
In this article, we address a very topical and frequently asked question: what is a social media agency?
What exactly does it do, i.e. what are its tasks and how can it help the company?
You’ll get the answers here, so it’s best to read to the end to make sure you don’t miss anything.
What makes an agency?
If you have ever heard of an advertising agency, online marketing agency or digital agency, I can tell you now – they are basically one and the same. But first of all, what constitutes an agency in the first place?
It is an association of experts whose interests are represented by the agency.
The advantage here is usually that the people are better qualified because they have specialized in the one core competence.
In addition, they are a well-coordinated team. This means that, for example. If a company uses freelancers in the field of design and photography, this does not guarantee that the cooperation between the two will run smoothly. This means that in the worst case scenario, you as the entrepreneur will then still have to take on the project planning and coordination. This costs nerves and time.
Through already longer cooperation within the agency, the photographer already knows what the designer needs.
From this we can already see that a social media agency covers very many areas. This may include photography, videography, design, copywriting, as well as SEO and SEA experts.
What is a social media agency - The tasks
But what is the task of the agency now?
This helps the company both offline and online to increase its own reach and build a digital presence.
I don’t think I need to elaborate any further on the fact that in 2022, companies that don’t take place online won’t even exist, so to speak.
Of course, there are always exceptions and niches for which this does not yet apply. But the trend is quite clear. This means that by working with a social media agency, you as a company will gain at least 3 benefits.
You’ll be able to generate more new customers as a result, but you’ll also be visible to potential new recruits, increasing your reach and brand awareness.
Your advantages
That is, even if you belong to an industry where you can still sell offline without advertising online or gaining visibility, you then hear again and again that but the employees are missing. This can become a big problem. A good social media agency can, for example. then put together a short recruiting film for you, play it out to the right target group through Google or Instagram advertising and thus then find qualified employees for you.
But you profit not only from the know-how, equipment and the well-rehearsed team. The agency’s network also plays into your cards. For example in the right place, an influencer campaign can work wonders.
What is a social media agency - summary
The use of social media in the marketing mix is therefore now mandatory. The possibilities of approaching one’s target group are too effective and diverse. Those who invest some time in a sound social media strategy and quality content will reap the benefits of social media in the long run. It’s up to you whether you buy a one-time social media consultancy to create a strategy that your employees will then act on, or whether you outsource the entire social media area permanently and hand it over to a social media agency.
Social media agency eBakery
Whether it’s one or the other, we at eBakery are more than happy to help. Make an appointment directly.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
