YOUR ADVANCEMENT IN CUSTOMER LOYALTY AND THE JTL STORE 4

A comment by Miriame M. Anescar

In the age of the Internet, change has taken on a new form of speed. Companies are increasingly focusing on customer loyalty with their sales strategies. Due to demographic change, it is worth looking to the future. Today’s graduates are shaping tomorrow’s economy. With eBakery’s service, you as a customer are well prepared for this challenge. eBakery offers contemporary conditions for an ideal service thanks to the use of JTL-Wawi. On the one hand, merchandise management has always been provided free of charge, thus conserving our customers’ expenses. In addition, with the upgrade to JTL Shop 4, it brings further benefits that make the online shopping experience seem more attractive than ever, regardless of the industry.

The merchandise management system is also designed to be user-friendly for beginners and those switching to a new system. Self-explanatory, it guides the operator through the individual options and design possibilities using a guide. With the help of the demo store, the proto result can be examined and reworked from the very first hour. With the JTL-Connector tool, the merchandise management system also guarantees successful mail order business for new JTL users. Those who do not want to give up their existing online software usually have no problems if they want to connect it additionally to JTL-Wawi. Fully automatically, the tool organizes the exchange of product and order data between both systems. eBakery, for example, uses the Gambio store software, among others. All payment systems are available to the merchant with this software. Whether the buyer wants to process his payment transaction by credit card with 3D-Secure, debit card, online banking, Paypal or even by SEPA direct debit – everything works smoothly with Gambio. And the best thing is: as a dealer, there are no limits to what you can do. You upload as many items, merchandise categories and images as you want your buyers to see.

New in JTL Shop 4: HTML5 makes its way into the system. This coding extra in the template brings enormous advantages for advertising new customers who come across purchase offers purely by chance via search engines. Complete articles including their prices and reviews from existing customers are now displayed directly in Google and Co. Instead of flashy banners and slogans, your JTL store advertises with suggestive images. This gives the buyer a feeling of recommendation, as if by a good friend. In the future, the absolute majority of all sales will be made on this basis. The statistics show an increase in prices in almost all sectors. And it’s no longer enough to use clever slogans to generate enthusiasm for your articles. Those who buy online previously crave genuine confidence in their purchased products.

But eBakery also provides for traditional distributors with a focus on logistics. The only requirement to benefit from the inventory management system pixi* is the use of a barcode system in your store or warehouse. pixi* processes all scanned data and updates the inventory with every sale. This saves every retailer a lot of time, because a simple glance at the store system is enough to provide the customer with information about the seasonal offer. Availability in the online store is also automatically adjusted when an item is sold in the store. If articles are currently not available, pixi* transfers the delivery dates to the store. New articles that you add to the online store as a dealer are also registered by pixi*. As a dealer, you also benefit from pixi*‘s first-class service. On-site installation is carried out by pixi* technicians themselves, without interrupting the usual sales processes. And from the very first day, the first packages can be sent with pixi*. With the partnership to Shopware, eBakery forms the interface between JTL-Wawi and pixi*.

In the age of the Internet, we live in a world where, thanks to e-commerce, customers are offered only the goods that match their interest and pay grade. At the same time, in this virtual reality, search results are overshadowed by annoying advertising pop-ups. Give your buyers back the feeling of being taken seriously. Provide an appealing design that fits your business philosophy. Advertise with a clear offer that speaks for your quality. Buyers are quickly oversaturated, so offer only the purchase promise you can deliver. eBakery is a modern solution to a familiar challenge: maintaining a good relationship between a merchant and its customer. Especially in times when wishes and needs change daily.