Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
Google Codes Plugin from NETZdinge.de
With the Google Codes Plugin you can integrate many great features into your JTL store, such as Universal Analytics (incl. eCommerce Tracking, AnonymizeIp, In-Page Analysis and Site Search, Analytics Remarketing, Dimensions). Interest aroused? Rene Kaltschmidt tells you everything you need to know.
JTL Shop
Do you want to generate long-term success in eCommerce? In addition to the right marketing strategy, it is especially important to choose the right system and to gain an advantage over the competition thanks to innovative additional features. You want a future-proof online store that is also easy to use and has an attractive design? Then the JTL store could be just right for you. The JTL-Shop, e.g. its latest version JTL-Shop 5, offers extensive settings for your article pages and thus creates the best conditions for an optimized SEO. And you get a basic template with many possibilities for customization.
Google Codes Plugin
In addition, there are a lot of different plugins for the JTL store, such as Google Codes. In eCommerce, it is crucial to put measurement first before anything else. Because that’s the only way you can find out if what you’re doing right now is profitable or if you should pursue a different strategy. For measuring you need data and this data is provided by the Google Codes plugin. This means that through the plugin on Analytics, you can track exactly where your customers come from, how they act on your website, and whether a conversion ultimately occurs. On which pages do customers move? How long do they stay? And what do they put in the shopping cart? You can even measure the payment process in case a customer abandons the process in the middle of checkout.
Google can measure bounce rate incorrectly
This also makes it easier for you to find out if there are usability problems or if the user experience needs to be improved. Already in the store programming, this data is important and with Google Codes as an auxiliary tool, you will get all the necessary data. Many online retailers don’t know that Google itself can measure bounce rate incorrectly. Because for Google, anything that stops happening on a page is a drop-off. For example, if a customer watches a video on the page that takes a little longer, Google may see that behavior as a bounce and you’ll get an incorrect measurement. Google Codes can correct this very tracking, preventing you from ending up changing something on your site that was already good and correct originally.
A/B tests are also included
If you are not yet familiar with Google Analytics, you will get additional help with the purchase of the plugin. Also a set up service can be added if required. Whether via telephone or Teamviewer, the setup always runs in such a way that you can ask all your questions. Another option for evaluating your system is A/B testing. This is another type of testing that many online retailers are not yet familiar with. Here you make a hypothesis, for example: Customers will buy more if my shopping cart button is red. If it is currently green, you switch it to red for a certain period of time and measure the results. This effective testing method is also included in the Google Codes plugin and offers you real added value.
Advantages of Google Codes
How to add the Universal Analytics plugin to your JTL store, including:
- eCommerce tracking
- In-page analysis
- Site Search
- Analytics Remarketing
- Dimensions
- AnonymizeIP
The old Google Analytics code will be replaced automatically. Furthermore, codes for Google Adwords and the remarketing tag (including dynamic parameters) can be integrated into your store. As a merchant, you know your online store and your items better than anyone else. Yet you possess more of an inside view. However, the customer sees the store from a different perspective. And that’s exactly the perspective you get thanks to Google Codes.
Perform a full data analysis with Google Codes
You want to optimize your JTL store to generate more revenue in the long term? Then you need a plugin like Google Codes. Still have questions or want to learn more? Feel free to contact our experts. Whether it’s technical operations, marketplace optimization, better rankings or plugins, we can give you professional advice on any topic.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
