Every operator of an online store knows that he can make his profit from the simple formula

Profit = number of items sold x (sales price – purchase price)

and that, while a lower selling price may boost sales, it does not always maximize profits. Somewhere the price limit is also reached, above which no profit can be generated. So the more sensible approach is often to increase the number of items sold.

The first step is usually to invest diligently in SEO and SEA optimization. However, with this you will only reach those customers who actually go to the search engine to make a purchase (SEO), or those who rather spontaneously click and buy based on an ad (SEA). Although many customers google before buying in order to gain information, they then often buy very conservatively via marketplaces that are already familiar to the customer.

In figures, this means that although 61% of prospective buyers first Google the product or service, the purchase is made via well-known marketplaces such as Amazon (50%) or eBay (34%). It is well known that anyone can offer their goods via eBay. However, Amazon and many other marketplaces also offer you the opportunity to promote and sell your products. This is an extremely important factor, as 58% of all online customers do not trust more than three different marketplaces to date.
(Data from 01/2015, source: study on purchasing behavior)

For you as an online shop operator, this means that you can and should increase your ubiquity. In other words, you can make your products available virtually “everywhere”. Picking up the customer where he feels comfortable. Because your website, your webshop is like a real estate. An online marketplace, on the other hand, is like a city. And who doesn’t like shopping in Munich, Hamburg or Düsseldorf?

Multichannel marketing

This is where Unicorn² comes in and supports you transparently and with minimal effort on your part to make your products ubiquitous. With Unicorn² you can automatically offer and manage your products on several marketplaces in a targeted and individual way. No matter whether you offer your own products or dropshipping.

In the process, you as well as your customers are given enhanced convenience. You can have your product data completed from public catalogs, with text spinning reducing duplicate content. EAN management automatically takes care of assignment and setting even in platforms that make EAN mandatory, even if you don’t have one yourself. In addition, meaningful statistics help you track and optimize your sales success.

Your customer benefits from address validation and information about the package run via mail and SMS.

With Unicorn² you can reach with your JTL store not only Amazon and eBay, but also Rakuten, hood.de and many others. This is especially a big plus because Amazon can be a big factor and multiplier for you, but unfortunately there is still a lot of legal uncertainty there as well. For example, it is disputed whether one’s own general terms and conditions are legally valid when making a purchase. Amazon also appropriates the product descriptions and also high-quality product photos taken by itself or on commission, so that other merchants or Amazon itself may also advertise with them – this can become legally problematic if the commissioned photographer has only given you limited rights of use.
eBay does not allow you to contact your own customers outside of eBay after they have made a purchase.

In short, it is still advisable to look carefully where you want to offer. But it definitely makes sense to increase its reach and pick up customers where they feel safe and like shopping. You should not only rely on the big top dogs, but also serve smaller marketplaces. Unicorn² makes this easier than ever for you. What only larger companies with specialized employees could manage in the past, you can now also do in a small company or as a lone wolf.

Do not wait. Contact e-Bakery today to help you set up and implement.