JTL store images SEO

JTL-Shop Images SEO serves to let your images in the JTL-Shop rank as high as possible in search engines. This creates on the one hand attention, but thereby also more new site visitors and thus also potential customers.
In our screencast we show you how to optimize your category images in JTL-Wawi with regard to a search engine friendly file name and how to bring the whole thing into the JTL store.

Ensures that JTL-Wawi and JTL-Shop are connected

To perform the JTL store images SEO, first of all we go to JTL-Wawi and check that there is a connection between our JTl store and the ERP. To do this, go to the Onlineshop tab and check that the correct root category has been transferred to your store. So in this category(Shopware) we focus on the subcategory “Apparel“. But of course you can also transfer any other category. Right-click on your desired category and then on Edit.

Optimize the file name via image name attribute

For fun, if we go to the Images tab in the newly opened window, we will notice that the column for the image name is missing there, which we already know from the Shopware JTL-Wawi video. The solution is therefore to go to the attributes and create an image name attribute. Click on Next and enter the desired value, i.e. the file name that the image should receive.

JTL store images SEO – what to pay attention to

In order to not only change the name, but also to optimize the image for search engines, make sure that you only use lowercase letters, place your focus key word in it and if this keyword consists of several words, connect them with a “-“.
Would you use the words bspw. with an underscore, Google would consider it a single word, which again should not be in your interest.

Summary of JTL store images SEO

In summary, this means – lowercase, accommodate keyword and combine with minus case.
Save the whole thing and with that the attribute was added. To be on the safe side, we make a complete online store comparison and check in our JTL store if the image name has really changed.

The category image in the store has the same file name as our image name attribute in JTL-Wawi

JTL SEO with eBakery

If you are interested in further JTL SEO measures or have general questions about the JTL software, feel free to contact us and get a free initial consultation via phone, email or contact form at
www.ebakery.de/kontakt/
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