SEO title for JTL store

Now it is finally ready: The own, newly created JTL store. After you have defined the categories and created the pages, nothing stands in the way of selling the first items. Nevertheless, this is not the end of the story, because for sustainable, continuous growth, targeted search engine optimization (SEO) should ensure increased visibility of your JTL store and the respective articles. In this blog post about SEO titles for JTL store we will show you how to optimize your store system. This starts with the entry of the articles, continues with specifically defined meta information and texts, and ends with high-quality product images.

You should keep in mind that search engine optimization is not a method that brings the desired success overnight – more about this in the article about JTL SEO. Because it takes a lot of work, attention to detail and also patience to benefit from better search engine rankings. However, if you equip your JTL store with creative texts, images and other special features, you will stand out from the competition and offer your customers real added value. Because this is the only way you will be able to generate continuously increasing traffic in the long term.

Challenges of SEO for JTL store

Of course, search engine optimization for the JTL store is a completely different caliber in contrast to a conventional website. While with a website several subpages have to be revised, with a store system like JTL it is a complex catalog of categories and articles with various designs and attributes. In addition, many online stores have frequently changing inventory. For this reason, SEO for JTL store must pay special attention to the maintenance of the articles. Another problem is the standard product images and information that online store operators receive from manufacturers, which they then adopt directly without making any adjustments, thus creating duplicate content. Since search engines devalue this kind of duplicate content, it pays to ensure uniqueness in your own store.

Meta information for JTL store

Unfortunately, the importance and significance of meta information is underestimated by many store operators. However, the organic search results on search engines such as Google & Co. are usually composed precisely of information such as the meta title and the meta description. For this reason alone, you should pay a great deal of attention to these texts, bearing in mind that they list essential product features and unique selling points. In addition, the meta description should contain a specific call to action (CTA) that encourages the potential customer to click.

Set up meta information

In the JTL store, all meta information can be set up that applies across all pages and does not obtain its meta information from JTL-Wawi. To do this, you must first log in to the backend of your JTL store with your admin user data. Now navigate to the menu item System > Global Settings > Global Meta-Specifications.

Meta Description Prefix

In this field you can define a prefix to be inserted by the meta description, e.g. the name of your online store or company.

Meta Publisher

The Meta Publisher is the author of the page and therefore responsible for the content.

Meta copyright

Here you enter the owner of the copyright exploitation rights or the person to whom the copying rights have been transferred.

Append Meta Title everywhere

If you want to append the title defined above to product pages in the title tag, set this option to “Yes”.

Append item price in title

This option applies only to the product detail page and ensures that the price for the default customer group is appended to the back of the title. The disadvantage of this is that the display does not change when a customer from a different customer group logs into their account.