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Repricing with real and Unicorn 2
Using the middleware Unicorn 2 and the marketplace real.de the repricing function? Marvin explains exactly how this works in the fourth episode of the eBakery Interview with marcors software.
The ERP system JTL-Wawi and the middleware Unicorn 2
Do you use the JTL inventory management system? JTL-Wawi is a free and innovative ERP system that allows you to centrally control and manage all your work processes. Do you want to synchronize your articles and data of your Wawi with a marketplace? With the help of marcos software Unicorn 2 no problem. Unicorn 2 is a multichannel middleware that allows you to easily connect JTL-Wawi to different marketplaces. This way you can maintain all your data in JTL-Wawi and list it on several marketplaces at once with Unicorn 2. Nowadays, the choice of marketplaces for an online retailer is quite large. If you want to generate long-term success, it makes sense to pursue a suitable multichannel strategy and to diversify your product range.
What is repricing?
For example, if you decide to use real.de as your marketplace, Unicorn 2 has developed a suitable interface for this. Moreover, Unicorn 2 has integrated a great extra tool that will help you stay competitive. Namely, the middleware can do the repricing, which is real. de offers. Repricing is a process that is primarily used by online retailers in data-driven e-commerce. It refers to the software-supported alignment of a company’s own sales prices with those of its competitors. In a nutshell, repricing is generally about price optimization, taking into account aspects such as market monitoring and competition. A well thought-out repricing strategy ensures that a price becomes optimal exactly when it brings in maximum profit.
How does the repricing function work?
real. de requires a maximum and minimum price for the repricing function. Unicorn 2 can determine this from JTL-Wawi, whereby the attributes are transferred to Wawi during the initial configuration. Unicorn 2 uses a function attribute to pass the minimum price. The regular deposited price will then be used as the maximum price. As a merchant, you then only need to maintain the maximum and minimum price. The maximum price is the regular retail price, the minimum price is the lowest limit you want to specify. You can also enterthe minimum price as an absolute or relative price in a percentage.
Many advantages thanks to repricing
So as soon as you connect Unicorn 2 with JTL-Wawi to real.de, the middleware imports the article attributes. This way, the maximum and minimum prices are directly available to you, which you can maintain via JTL Ant. The maintained data is then transferred directly to real.de and the marketplace takes care of the repricing thanks to its integrated logarithm. Not many programs can map this tool, Unicorn 2 is one of the absolute pioneers. Repricing is an important additional function that offers you enormous advantages. Among other things, repricing can help you stand out from the competition, get a clear overview of item prices, and ultimately generate better sales.
You want to use the repricing function with Unicorn 2?
You too can benefit from the many advantages that repricing offers you. You are interested in middleware? Then don’t hesitate to contact the Unicorn 2 team. Are you interested in other topics related to eCommerce? Our experts will be happy to advise and support you with your request
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
