JTL Shop Facebook Pixel Plugin

How to integrate the Facebook Pixel in your online store

How to integrate the Facebook Pixel into your JTL store using a plugin, we show you in this screencast tutorial. With the help of the NETZdinge plugin you only need to add the pixel ID without adding any code lines. How to create the pixel in Facebook and add it to the Pixel Plugin, we will show you in this episode.

For this you need the Facebook Pixel

If you are not merely an online marketplace merchant, then you depend on people finding you and, more importantly, your online store. And how do you get that right? That’s right, with the right online marketing strategy. One of the measures that have proven their worth, if they are approached professionally, is Facebook Ads. But probably no one can afford to throw money out blindly. Therefore, one possible sensible approach is retargeting. So running Facebook Ads in such a way that they are played out to people who have already engaged with your business. This can include site visitors to your store. To track these, there is the so-called Facebook Pixel. Today we show you how to use the Facebook Pixel Plugin from NETZdinge for your JTL store and integrate it accordingly. You can test the plugin for 14 days free of charge and can thus simply go to netzdinge.de and download the files for your suitable PHP version.

JTL Shop Facebook Pixel Plugin Upload

Then go to your JTL store backend under Plugins on Plugin Management and upload the zip file you just downloaded under the Upload tab. This should then be available and can be installed.
The reason why this appears first in the subitem Problems is that you have to enter the license key first. So for the demo version“demo“. This activates it and it can now be used.

How to create the JTL Shop Facebook Pixel for the plugin

Before we get into the settings, I’ll explain how to create your Facebook Pixel. To do this, you need to go to your Event Manager and click on the white cross on a green background, with which you can connect a new data source. To do this, select Web and click Go. We want to create the Facebook Pixel, so select and link it. You can enter any name and your store domain. We can save this step and just go into the settings of our pixel we just created and copy our pixel ID.

How to integrate your Facebook Pixel ID

Back in the store backend we go to the settings of our Facebook Pixel Plugin and can now integrate our Pixel ID here. For all details on the individual customization options, the documentation is available directly in the plugin. So you can see how e.g. your consentmanager.de settings must be, if you have selected this in the cookie settings and what the individual positions mean. At the end don’t forget to save and so your pixel is set up in the JTl-Shop.

If you have any questions about the JTL-Shop Facebook Pixel Plugin installation we are ready to help you.

I hope you were able to follow us and are ready for the next advertising campaign. If you prefer to put this in professional hands right away, the eBakery Facebook Ads experts or our JTL specialists will be happy to support you.

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