Facebook Ads

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Facebook Ads

Facebook offers businesses free ways to draw attention to themselves. A good advertising campaign can increase your success even more. You can link to your business page or even your website in Facebook Ads.

Facebook Ads

Facebook offers businesses free ways to draw attention to themselves. A good advertising campaign can increase your success even more. You can link to your business page or even your website in Facebook Ads.

Facebook Ads Setup

First, you will receive a comprehensive consultation, which we also offer separately from the facility. So we can take care of your Facebook Ads in part or in full. Because even if the Facebook Ads are created, that’s not the end of the story. You should, in order not to burn money, regularly control and optimize your campaigns.

Check which target groups/ads bring a lot of visitors, which do not. Often you should also look for new target groups, because the behavior of your visitors is changing. This optimization is a tightrope walk, but one that we are happy to undertake.


Set up Facebook Pixel

The Facebook pixel helps you analyze how well your ad campaigns are being received. Install the Facebook pixel on your website and then set up which event the pixel should react to in the options. An event can be that a contact form has been sent, or a certain product has been added to the shopping cart. The pixel captures these events and displays them in the dashboard. Accordingly, you can deduce how successful your campaigns are.

Facebook Ads target groups

With Facebook Audience Insights, you can learn more about your target audience without launching expensive surveys or the like. To do this, your Facebook fans and other visitors to your Facebook page are analyzed and displayed accordingly in your dashboard so you know the interests.

For this, you will find a demographic overview, as well as the relationship status and interests, or hobbies, as you can see where your visitors have clicked on “Like”. Equipped with this knowledge, you design more appropriate content and can market in a targeted manner. Here, Facebook offers the remarketing option, similar to Google Ads.

Facebook Ads Remarketing

The Facebook pixel is also used here for effective remarketing. When a visitor leaves your site without buying anything, all the pages they viewed are stored in Facebook Adcenter. From this, templates are created for ad campaigns that you can easily set up through the Facebook Ad Center. Maybe the visitor simply forgot to buy the product – in any case, thanks to the remarketing campaign on Facebook, he will receive your ad reminding him.

Facebook Ads Strategy

As a social media agency, we work with you to develop a meaningful strategy that we use to measure and maximize your online success. Facebook Ads are often placed, but only with a short-term goal.

For seasonal promotions, this may be sufficient, however, for long-term goals, it becomes tight and you have significant wastage. And what are your long-term goals anyway? To do this, we ask the appropriate questions and optimize your campaigns accordingly.

Advertising on Instagram

Facebook and Instagram have grown closer since Facebook bought Instagram. Accordingly, we also offer to advertise for you on both platforms. Both platforms can be operated from the Facebook Ads Center. So you only serve one interface, but you can serve two platforms and recruit different audiences. By its very nature, Instagram tends to attract a younger audience, which means it is also addressed differently.

You can still see the success in an interface and also optimize it there. After all, you’ll find info about the demographics etc. of your target audience here too. of your target group, just like for Facebook Ads.


What is a Facebook campaign?

An advertising campaign on Facebook always has a specific goal. Reach, more clicks for a page, etc. – you can specify this goal when creating. This will also help you focus on specific topics and better target your ads.

Trainings for Facebook Ads

We would be happy to train you and your marketing team specifically for Facebook Ads on how to create successful ads, check their success and optimize them again and again, what you should pay attention to and what special features there are.


Facebook Ads, like Google Ads, are paid according to the Pay-Per-Click system. Accordingly, some target groups/interest groups are more expensive than others, and vary greatly by industry. In order to set a reasonable budget, a proper target group research is necessary, which we are happy to do for you.

In Facebook Ads Manager, you create a campaign and select a suitable campaign target for it. More clicks, more interactions, more visitors for your website or more bookings – a lot is already given here. Then select your target audience for the ads. You should run multiple ads simultaneously and check their performance regularly. Then you will get the best result.

The Facebook pixel is not only good for analyzing your visitors themselves. You can also use it to launch remarketing campaigns to bring visitors back to your website. By doing so, you remind them that yes, they wanted to shop with you. Remarketing is a very effective tool, because the customers were already on your site.

Facebook Ads from our professionals

As you can see, online marketing has many facets. Since we have been working successfully in this field for many years, you have a strong partner at your side. With Facebook Ads, you can measure your success to launch really good advertising campaigns.

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