What does the OTTO Market / Wayfair interface have to offer?

This video is about the interfaces and connections of the marketplaces OTTO Market and Wayfair to JTL. It also clarifies what Wayfair actually is and how the registration process at OTTO Market works. Why OTTO Market could be a strong and important marketplace for you and much more. If you’ve already been exposed to the two marketplaces or are open to new things in general, feel free to check it out.

OTTO Marketplace Agency

Otto.de is one of the largest online marketplaces in Germany. As an OTTO marketplace agency, we support you to be found in the best way in the Otto.de search and thus achieve higher sales.

OTTO Market

OTTO is a German retail and services company and one of the largest online marketplaces in Germany. The marketplace has its own landing page, otto.market. This is important in order to be able to register as a new retailer in OTTO’s marketplace concept. There used to be different models, e.g. you could act as a supplier for OTTO. Through the OTTO Market concept it is now possible to list you as a merchant. Once you are listed as a retailer at OTTO, you will get much more reach for your products. Additionally, you have less competition than on Amazon or eBay.

What is Wayfair?

Wayfair is a US e-commerce mail order company that originated in 2002. Wayfair offers a variety of e.g. household products and decorative items. Compared to OTTO, there is no registration form. If you want to register here as a new dealer, you can contact the sales team. If your assortment fits the marketplace, you have a good chance of being accepted.

International Marketplace Network

In addition to OTTO as one of the most important German marketplaces, real.de has also already made a name for itself. The International Marketplace Network includes 4 marketplaces that you can use together: real.de, Cdiscount, eMAG and ePRICE. All you need is a home marketplace. Are you a German retailer, this real.de is for you. With only one interface you can reach 4 marketplaces and pay only one basic fee. A particularly strong feature of IMN is its native connection to Cdiscount. Because Cdiscount is a very strong marketplace in France, to compare with OTTO in Germany.

Unicorn 2 and JTL interface

You can connect all these successful marketplaces with just one system. Unicorn 2 is a multichannel middleware that allows you to connect the ERP software JTL to multiple marketplaces. JTL is a flexible system with many advantages. JTL-Wawi, the merchandise management system from JTL, for example, is completely free of charge. With JTL you can address fullfillment marketplaces, JTL-WMS and additionally use JTL-POS(Checkout). The system is also easy to use and you have low maintenance costs. As an absolute bonus, you don’t pay any transaction fees with Unicorn 2. Once the one-time multi-license fee of 74.99 euros has been paid, there are no hidden costs waiting for you.

You are interested in JTL and OTTO Market or Wayfair?

As an e-commerce agency, we can guide you on your way to becoming a successful online retailer. We show you the best interfaces and develop a strategy so that you too can achieve high sales in the long term.

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