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Why should you sell on RAKUTEN? – 3 reasons for it!
Known among other things as a sponsor of FC Barcelona – the talk is of the online marketplace RAKUTEN. Why should you sell on Rakuten? Marvin Zimmermann (Multichannel Expert) makes a small comparison between Amazon and Rakuten. In which points is Rakuten convincing? And why is it sometimes helpful and leads to success to go for a smaller marketplace? You’ll get the answers in the video.
German branch
Rakuten is an online company and is one of the ten largest Internet companies in the world. It was founded in 1997. Thus, Rakuten not only has many years of experience, but its size also provides you with opportunities for a lot of reach. A major advantage of Rakuten is certainly its German subsidiary. The German branch means that support is also provided in Germany. The latter is always available and goes to great lengths to sort out any problems. If you already sell on Amazon, you may have experienced yourself that problems are rarely solved by support there. With Rakuten, the exact opposite is the case.
More favorable commission rates
Many online retailers play it safe and opt for big names like eBay and Amazon when selling their products. However, it is worth deviating from this path and giving other marketplaces a chance. Especially in terms of commission rates. Amazon, for example, charges pretty high commissions to its merchants. Of course, you get a great range for it. But seen in relation, you can think about whether you are the 100th. Seller for a product on Amazon or maybe the 2nd on Rakuten would like to be? If you look at the whole thing a little more closely, there are nevertheless secret advantages to a smaller marketplace.
Good range
You get a good reach through the price comparison portals and Google Shopping. Because with a good price point, it is quite possible that your Rakuten listing will also be displayed on Google Shopping and the price comparison portals. And that’s without having an account there. Generate additional reach, e.g. on portals such as idealo.de – without being registered there. In addition, Rakuten exists worldwide. Often, unfortunately, the different countries are separated from each other, but it is always an advantage to be present in an international marketplace.
You want to sell on Rakuten?
Feel free to contact us. It doesn’t matter whether you are already successful in online retail or just getting started. We stand by your side and take care of your ideas and all technical aspects.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
