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With omnichannel strategy, offline retailers can sell online!
Omnichannel and multichannel are not opposites! As an offline retailer, what options do you have to keep your brick-and-mortar stores running? You want to set yourself up with an additional multichannel strategy? Especially in times of Corona, the online world of buying and selling is becoming more and more important. Marvin Zimmermann – eBakery multichannel expert and authorized signatory of marcos software – answers our questions.
Advantages of online trading
At the moment, we are all experiencing uncertain times. You sell offline and wonder if online sales are also an option for you? Or rather, what omnichannel strategy should you pursue? Linking both worlds is definitely possible. You can achieve a very wide reach by selling both offline and online. With the right system on your side, you have a large amount of online stores and marketplaces at your disposal. This way you can target many more customers and that will positively influence your sales.
Multichannel with JTL
JTL offers you with JTL-POS and JTL-Wawi perfect conditions to sell successfully online. Because multichannel is definitely possible with JTL. JTL-POS is a professional POS system and JTL-Wawi is the free merchandise management system from JTL. In addition, various online stores and several marketplaces are available to you. You can connect this large number of marketplaces to JTL-Wawi with Unicorn 2 from marcos software, a multichannel tool. For example, the marketplaces include big names like Check24 and real.de. Depending on which marketplace is best suited for your needs. You can also use giants like eBay and Amazon to your advantage. In addition to this wide selection, you can sell not only nationally, but also internationally. Z. For example, on the one hand you can use Amazon. de, but also the American or Italian Amazon. These are other channels that have an overarching impact on your reach.
Omnichannel strategy
In summary, you have several systems on your side that are really cost effective. And not elaborate either. JTL-Wawi, for example, you can download for free. On eBay and Amazon, you can use the existing rates. Unicorn 2 from marcos software is also cheap. The software costs 74.99 euros for all marketplaces. With the ability to connect multiple marketplaces, you can add a lot of value. Technically, there are no limits to what you can do.
International Marketplace Network
For example, with the International Marketplace Network, you only pay a basic fee once. At the same time you have 4 marketplaces at your disposal. IMS is its own platform. Here you have a home marketplace. From this home marketplace, you distribute your listings to other marketplaces in different countries. Orders are also placed from there. That means you basically only need one marketplace connection to use 4 other marketplaces. So, if you do the registration through the IMN, you pay the home marketplace only once. Manageable costs – wide reach. All of this is available to you with the right system.
You want to get started?
You want to take the plunge and sell successfully online? We develop a strategy with you and take care of the technical process. Just get in touch with us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
