JTL Marketing

Enable and manage reviews for JTL Shop 5

In this JTL Marketing Tutorial we will show you how to activate the reviews for the JTL Shop 5, how to set them individually and how to give your customers the chance to provide articles of your online store with a review.

JTL Marketing through the activation of the rating system

After we took care of external marketing in the last video with the Google Shopping connection to the JTL Shop 5, we will now take care of the internal side. One measure to convince customers of one’s products is trust. The products get this, among other things, through reviews from other customers. Therefore, in this episode we will show you how to enable and manage the ratings in JTL Shop 5.

All settings for the JTL Shop 5 rating system can be found here

The settings for the rating system can first be found in the presentation sectionunder Standard elements and ratings. You have here the division into inactive and active ratings. The active ones are the ones that have been released and are being played. The inactive ones, on the other hand, the ones that are not visible to the customers. In addition, you have an item search mask, with which you can quickly and easily view reviews for a particular item. At the end, we find the fully comprehensive settings that we would want to go through once now. Very important is the first field with which you activate the rating system. This means that the rating field is only visible to the customer in the first place and he can then submit a rating.

JTL Marketing - The rating settings in detail

Similar to other comment and rating systems, there is a possibility to withhold new comments for review and not publish them until you give the ok. You can also specify how many ratings should be displayed per page and how they should be sorted. If the next option is set to Yes, the number of people who found the review helpful is displayed above the review.
If you want to make your customers aware that they have the possibility to comment and have not done so yet, you can set the rating reminder to Yes, which will then send an email to each customer after the purchase, who has also agreed to the newsletter via double opt-in. In the next field, you can then differentiate which customer group or which customer groups should only receive a reminder.
Several can be selected by holding down the Ctrl key. You can specify how many days after sending the reminder will be sent. But in order to create an incentive for this, it would be advisable to offer credit bonuses, which would then be divided into 2 levels. Bonus 1 would be given to anyone who submits a review. Bonus 2 only those that reach or exceed a certain character length. The amount of these bonuses can also be defined here in the settings.
And to keep the whole thing from getting out of hand, a maximum compensation level per customer can be set underneath.
Finally, you can decide whether the item can only be rated if it has been purchased. To obtain the settings, save. We will now take a look at the ratings in the frontend.

View ratings in Frotend

If you now go to any article with ratings, you will see the following in the tab next to the description the ratings are displayed, just like you know it from eBay or Amazon. Thus, a maximum of 5 stars and a minimum of 1 star can be awarded. Next to it you have a headline and then the review text. The name of the customer gives it an authenticity and again more trust. Behind it, you can still see the date when this rating was submitted, which can be quite relevant in some cases. Since we had set the “Rating helpful” option to Yes, it shows us above the stars how many of how many customers found this review helpful.
In order to check how the whole thing would look in the backend, if you would activate the option “unlock rating”, let’s first of all do exactly that and then log in as a customer in the store.

JTL Marketing - Manage inactive comments

As a little side info, because I personally was not clear at the beginning at least.
“Unlock reviews” is the option, not that applications are unlocked. That is, if you set the setting to “Yes”, new ratings will be set to inactive and must be approved by you. If you set them to No, they will be released directly. Now, by logging in with a customer account, the option “Rate item” has been added, which we now click on.
We can choose between 5 and one stars, write a headline and the review text. If we send it, we will receive a confirmation afterwards. Now, however, this rating should not be played out yet, which it won’t be. So back to the backend. We now see this review under the inactive reviews. If we want to activate them, set the checkmark and click on activate. And already you can see the rating.

If you have any questions about JTL, we will be happy to help you as a JTL service partner.

I hope this also worked smoothly for you. If not, we as a JTL service partner can support you in this, but also in all other JTL software matters. Please feel free to make an appointment directly.

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