What is JTL Shop ?

Online store system from JTL put under the microscope

In this JTL-Shop video, we explain to you which functions the store system from JTL – “JTL-Shop 5” covers. From OnPage Composer to SEO options, with this store system you are well equipped. In this video, you can see what it can do and where the competition lags a bit behind.

Our JTL Software Wiki Playlist

JTL software not only has an inventory management and warehouse management system, but also provides the direct digital sales space for all online retailers. This, of course, refers to the online store. JTL-Shop is now available in version 5 in live operation and has much more to offer besides the OnPage Composer, the responsive NOVA template and the countless extensions and plugins. But one thing at a time. First, as usual, we ask ourselves the question: What is JTL-Shop? But before I answer this question, please note that the videos for all other products can be found in our JTL Wiki Playlist.

What is JTL Shop ?

Now back to the topic. JTL-Shop is a part-free store system from JTL. You don’t have to pay anything for up to 500 items.
The special thing about this store system is that it is directly connected to JTL-Wawi and the product upload as well as the article data maintenance is done via the ERP. If you are more interested in how to create a JTL store 5 and connect it to Wawi, the blog is linked here.
That is, if you have already used the Wawi for marketplace sales on Amazon or eBay, for example. Have used. Then you can easily use this data for your online store with little effort. Of course, the whole thing also works with other store systems, thanks to the Shop Connectors, which we’ll get to in tomorrow’s video.

The advantages of JTL Shop 5

But JTL-Shop has even more to offer. To inform you comprehensively about this and to understand what does which feature, we recommend this playlist. In it we explain how to create your own template, what the OnPage Composer is, how to use the store system for B2B, which Sales Booster extensions are available, and, and, and.
40 video only on this topic. Nevertheless, I’ll touch on that again for this video. As already mentioned, the NOVA theme is responsive. This means that your store will be available on desktop devices, as well as on smartphone and tablet is displayed correctly. No unwanted line breaks, shifted images or the like. This is important in two respects. Once, of course, from a user experience point of view, because crooked stores always look dubious at first glance. But Google doesn’t like to see that either.

What is JTL Shop ? - More functions

Therefore, you should always pay attention to this in advance when choosing a theme. In addition, pages can be changed quite easily by yourself. If you have already worked with Elementor Page Builder in WordPress, you will recognize some parallels to OnPage Composer. Intuitively, it can be used to quickly and easily create modular landing pages, product detail pages or blog articles. But in order to generate sales in the first place, you have to start with marketing. And that’s where the SEO options in JTL Shop 5 play into your cards. Both in terms of metadata adaptation, as well as through PageSpeed optimizations, one can meet the Core Web Vitals of Google and thus increase its rankings. As a German store system, the store is also out-of-the-box DSGVO compliant, which is not something you can directly say about the Canadian and American competitors.

JTL Shop Hosting

However, if you are missing something elsewhere, like a discount countdown, a payment processor or a marketing analysis tool, chances are that there is an extension for it in the JTL Extension Store.
But how was it with the payment and how far you have to bring skills to use and set up JTL Shop 5.
Up to 500 articles JTL-Shop is free of charge. You could start directly without having to pay for the store. You will only incur costs for hosting. This can then be installed on one of your booked servers or you can benefit from JTL-Shop Hosting. Depending on whether you use the free Basic version or have more than 500 articles and fall back on the Standard, Professional or Enterprise plan, the hosting will cost you €19.99 or €49.99 per month. Then it is only up to your creativity whether the store looks visually appealing in the end and is designed UX-optimized. In any case, programming knowledge is not mandatory.

The tariffs

However, if you want to hand over your shopping project directly into the hands of professionals, then we at eBakery as a JTL service partner will be happy to do it for you.
You will find all information and the possibility to make an appointment on the top right of the page. However, if you already have more than 500 articles in the Wawi, it is recommended to purchase JTL-Shop 5 for a one-time fee of 499€, so that you no longer have to look at the number of articles. If, on the other hand, you want to operate several stores and benefit from the Gold Support tariff, the Enterprise tariff is available for a one-time fee of €3,999.

The JTL Shop 5 extension modules

In addition, there are 5 extension modules for JTL-Shop available in the customer center.
With the survey module you can integrate surveys in your store and offer discounts or similar for participation.
The selection wizard offers the possibility to implement questions that the customer has to answer, with the help of which certain articles are filtered out, which in the end saves time and nerves when finding the articles. The next two modules offer upload as well as download. The upload is important for individual products, so that your customer can e.g. can upload a logo that will be printed on a T-shirt. With the download module e-books, MP3 etc. can be offered for download. And last but not least, the configurator.
This is required when a set is offered that can be assembled differently. Ex. a set of dumbbells, where the length of the barbell and the amount of weights and the combination of weights vary.

JTL Service Partner

I hope you are now well informed what JTL Shop 5 offers for you. For all tutorial videos, as mentioned, the playlist is available to you. Ifyou still have questions, please contact our JTL experts.

Do you have questions or need an individual offer? Do not hesitate to contact us.


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