Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
Google Analytics announced on March 16 via Twitter that Google Analytics will be shut down from the first of July 2023, which angered many users.
In this video, we take a look at the opportunities Google Analytics 4 brings and why everyone should familiarize themselves with the new tool!
Universal Analytics is replaced by Google Analytics 4
However, Google itself writes on this topic that they introduced Google Analytics 4 two and a half years ago to meet measurement standards and help businesses succeed. That’s why they’re phasing out Google Universal Analytics.
It is therefore clear that Google Universal Analytics will be replaced by Google Analytics 4. For many, this forced change will be the reason why the news was so poorly received. Nevertheless, Google Analytics 4 has many innovations that bring great opportunities. In addition, users get comprehensive insights into key performance indicators and can thus improve their own web presence and meet data protection requirements.
Let’s therefore take a closer look at Google Analytics 4. The advantages over Universal Analytics are as follows:
- Google Analytics 4 is more privacy-oriented and future-proof
- Google Analytics 4 uses machine learning to provide insights into the buying process that go beyond devices and platforms
- Google Analytics 4 also offers seamless, advanced integration with Google’s advertising platforms to optimize campaign performance.
Different channels combined
As a cross-platform analytics solution, Google Analytics combines 4 different channels such as app and website. In addition, Google Analytics 4 does not exclusively use cookies, but also makes use of an event-based data model. In this way, the tool can also comply with international data protection regulations, for example, by no longer storing IP addresses.
Historical data is not transferred
It is important for you to know that the data from Universal Analytics will not be transferred to Google Analytics 4. Therefore, you should make sure to create historical data for your SEO analysis in time. If you want to use Google Analytics 4, you first need to create an Analytics account and then set up a Google Analytics 4 property for your website or app. This forced move to Google Analytics 4 naturally brings new challenges and changes for many, but it also offers a lot of new potential.
eBakery helps you with the evaluation
If you have any questions, feel free to post them in the comments! If you need help with the transition to Google Analytics 4, contact the experts at eBakery! We can also support you with Google Ads support and the associated evaluations of the conversion on your website, where Google Analytics 4 is certainly a decisive factor. If you are interested, please contact us via the contact form.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
