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Google Core Web Vitals
What is it and how do you influence it in your favor?
In this Google tutorial, we’ll address the Core Web Vitals. These metrics for evaluating the user experience influence the algorithm and are therefore crucial for your rankings. How you can measure this in the future, how you know if your store is optimized and how you can influence it in your favor, you will learn in this video.
Google Core Web Vitals - Introduction
In the previous episode, we already dealt extensively with the Google Search Console. In this we have already touched upon the Core Web Vitals. In this blog article we want to clarify what these are exactly and how you can influence them in your favor to achieve better rankings for your online store in the end. The Core Web Vitals are new Google metrics to evaluate the user experience or usability of mobile, but also desktop views of a website.So this also includes your online store. This UX, or user experience, is an essential part of the ranking factors for organic search results. So Google Ads ads as paid advertising is excluded accordingly. But what are these Core Web Vitals made up of?
What Google's Core Web Vitals consist of
There are exactly three values that we have listed here. The LCP, FID and CLS value. LCP or Largest Contentful Paint stands for the loading time. To be precise, the time that passes until the largest element of the page is loaded. In short, this parameter is the page loading speed or PageSpeed. You can either check the PageSpeed of your store in the Google Search Console, which we also covered in our previous video, or you can use PageSpeed Insights. In addition to the loading speed, the time that elapses between the initial interaction of the page visitor and the response of the server is also relevant. This means for example that the user scrolls or clicks on something. The time between the click and the response of the server is relevant and is called First Input Delay. That is, the FID is used to describe the time how quickly the website is ready for use or response. Maybe you know it, especially from pages with a disproportionate amount of advertising, that content shifts during loading. That is, you are reading an article and suddenly you are completely ripped out because the entire text block shifts. This is often due to asynchronous loading of large content blocks, i.e. images or videos. This is exactly what is to be penalized in the future and is called Cumulative Layout Shift – CLS for short.
Increase rankings through search engine optimization
Thus, we have already clarified what we understand by Core Web Vitals and what should not occur in our store or what must be paid attention to if you want to achieve better rankings or do not want to lose your fought for rankings in the near future. This means that those who have already paid attention to compressed images and videos not stored on their own server, and thus acted in a search engine optimized manner, now have the advantage. In addition, a fast server now plays even more into one’s cards. But what exactly are Google’s Core Web Vitals important for now and what has actually changed.
Are the Core Web Vitals entirely new?
A website should be built and designed to be mobile friendly, i.e. responsive. In addition, attention is paid to safety. Does your page show e.g. an https protocolon?
In addition, the new Core Web Vitals are now coming. That is, the user experience is already part of the Google algorithm, which in turn is responsible for the positioning of the results in the search results page. As a result, Core Web Vitals are now significantly influencing it as well. But are the values really new?
The answer to that has to be “yes.” The page load speed has long been a decisive factor. But what will change now is the following: Previously, pages targeting the same keyword were set in proportion. That is, page X was relatively faster by 12% compared to page Y. From now on, however, what counts is the absolute value of how long it takes for the largest element on this page to load – which is then evaluated completely independently of the competition.
This value of Google Core Web Vitals is completely new
However, the CLS is a completely new value. In light of the fact that more, larger and richer visual content and animations are being used, this value picks up on exactly that and should ensure that a better user experience will then be rewarded. Now hopefully you understand what the Core Web Vitals are and why you should put your focus on them. But how do you measure them now?
How can these be measured?
One tool you can use to assess whether your Core Web Vitals are good or in need of optimization is Google Search Console.
In the improvements section you will find two graphs. Once for mobile and for desktop. If Google has enough data, you can view a report and analyze these values in detail. Another tool is the Google PageSpeed Insights. We can do this as an example for the Amazon.de page. We then always get our field and lab data after the analysis.
But why do these now show very different results. For this, I would like to take up a question that comes from the Google Developer section.
When are Google Core Web Vitals good and when are they bad?
Thus, it should hopefully be clearer how the two data collections differ from each other. So now we get data here for our three parameters and the FCP – that is, the First Content Paint. But when is something good and when is something bad? Since, as already mentioned, the values are absolute and not relative, this can be quantified precisely. You can see Google’s exact specifications here. So, the largest block of content on your page should not exceed a load time of 2.5 seconds to be rated as Good. Now, you can perform this analysis for the home page, but you still won’t necessarily get meaningful results. Instead, you should examine several pages with different template types under the magnifying glass. to be able to form a cross-section from it.
For questions about Google SEO contact eBakery
That was a lot of information to digest. If the wealth of information was too much for you and you’d rather focus on your core business, leave the SEO work to the experts and you can focus on selling. So if you want to have a meaningful status quo of your core web vitals to see if you or your store is SEO-ready, feel free to contact the eBakery specialists.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
