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Google Translator or DeepL?
Which tool can Marc Costea from marcos software recommend to you? And why? All advantages of DeepL in combination with Unicorn 2 and JTL-Wawi, you will learn in the current video of eBakery.
Be successful internationally
Do you want to pursue an international multichannel strategy? Nowadays, it is becoming easier and easier to be successful internationally. Because it is possible to connect several marketplaces at once with the right interface. International marketplaces, such as ricardo.ch or Cdisount, are also becoming increasingly popular with German consumers. If you manage all marketplaces centrally from one ERP system, you can automatically offer your articles in several countries. Are you concerned about any language barriers? There are a variety of solutions for this as well. Tools that professionally translate your item descriptions. But also tools that convert your currency.
JTL-Wawi
Need help with your internationalization? You get support with Unicorn 2 and JTL-Wawi. JTL-Wawi is the free merchandise management system from JTL and Unicorn 2 is a multichannel middleware. With this middleware it is possible to connect JTL-Wawi to different marketplaces. These include the already mentioned marketplaces ricardo.ch and Cdisount, as well as real.de, Rakuten, hood.de, ManoMano and many more. Once the connection is established, you can control all work processes for the sales channels centrally from one place. Sales, purchases, invoice processing and item maintenance – you can manage all this and more centrally.
The DeepL translator
A connection to different marketplaces is therefore no problem. If you want to sell items that you already offer in Germany in other countries, you can transfer them quickly and reliably. If you maintain your item descriptions in JTL-Wawi, Unicorn 2 can have them translated automatically. To do this, simply select the items you want to sell in new markets and Unicorn 2 will send the respective item descriptions bundled to DeepL. DeepL is an online service for machine translation. Since DeepL does not translate word for word and instead analyzes the syntax of the sentence, the quality is correspondingly high. Plus, you won’t have to wait weeks for your translated item descriptions. One click in JTL-Wawi and a few minutes later, you have well translated texts in multiple languages.
Advantages of DeepL
Compared to a Google translator, the process is much faster with the help of DeepL and Unicorn 2. As a merchant, you don’t have to do anything manually yourself, the process is completely automated. Especially when you have some time pressure, any manual input is a potential source of error. Professional item descriptions are extremely important for potential customers. Defects or low quality can ultimately be the deciding factor for a customer to decide against a purchase. Of course, you could opt for a professional translator. But this option costs money, which you can use much more profitably thanks to such a tool. Especially if you have to take the step into internationalization first, such an investment is too risky at the beginning.
An automated process
In the past, it was much more difficult to pursue a successful multichannel strategy As an online retailer, you had to do a lot manually. An aspect that will cost you time and money in the long run. With the help of a middleware like Unicorn 2, a lot of work is done for you. As an application, it runs in the background – and enables automated steps. Often dealers get article texts from their suppliers. The difficulty here was often that brand names were automatically translated as well. Brand names, which may also be legally protected. Unicorn 2 also offers a solution for this problem, because you can create so-called stopword lists. You can add to this list at any time, and it ensures that Unicorn 2 excludes certain terms and brand names from translation.
Dare to take the step into internationalization
Are you interested in selling internationally? As an e-commerce agency with many years of experience, we can show you the way with the right tips and a successful strategy. Feel free to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
