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Internationalization in e-commerce
Are you pursuing an international multichannel strategy? But how can you overcome the language barrier? In our second video about the translation service DeepL you will learn what makes DeepL significantly better than Google Translator and what optimization options there are. Here you can watch the first video about DeepL – Translate product data automatically with DeepL.
Would you like to introduce a new merchandise management system to meet the challenges of eCommerce? As a specialized eCommerce agency we support you with the conception & planning of your online store and the online marketing, including the interface to the most important internet sales portals and market places like eBay, Amazon, Rakuten, Cdiscount, Hood.de, real.de in the same appearance of your online store.
DeepL
You offer your products internationally? Often a professional implementation of internationalization fails because of the language barrier. Especially in the article description, which plays an important role in the purchase decision of a potential customer. If you are interested in offering products in France or Spain, for example, and need internationalized article texts, DeepL could be the solution for you. The DeepL translator is an online service for machine translation. This translation service does not translate word for word, but looks closely at the syntax of the sentence and tries to understand exactly what is meant based on the sentence structure. This makes the quality of DeepL much better than Google Translate.
Advantages of DeepL
The quality of DeepL has been tested several times, e.g. by Spiegel, and you can also convince yourself of it free of charge. Another advantage is the low cost. For example, if you want to offer 400 articles and have them translated, you will probably need about 1 million characters. DeepL will charge you just 20 euros for this number of characters. If you keep in mind how positively your sales will benefit from the internationalization of your products, the amount is hardly worth mentioning. You can tap into other markets and offer products in different national languages – all at a dwindling cost.
Successful multichannel strategy
So if you are pursuing an international multichannel strategy, it is of great importance for you to have a good translation tool at your side. This is the only way to profitably win other markets. If you are a trader with translation needs, DeepL is especially attractive for you. Because DeepL does the most work and translates your text as best as it can. If you have also hired a translator, he or she can add the final touches to the text. Consider how much more time your translator will have available when so much work is taken away from him. More time for more texts, therefore more products and in the end more sales. With new texts you will open up new markets – and your sales will improve.
Interested in DeepL?
As an e-commerce agency, we are happy to support you in the planning and implementation of your online store. We will inform you in detail about additional tools like DeepL. Feel free to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
