Shopware 6 SEO

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Shopware 6 SEO

Shopware 6 is slowly establishing itself and the development roadmap is getting shorter and shorter. The system is so stable that some retailers are already working productively with Shopware 6. However, since some standard functions are still missing, it will take some time for many people to get started.

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eBakery as a strong partner

Why us?

We take care of the search engine optimization of your online store from A-Z.

Performance optimization 100%
UI/UX 100%
Usability 100%
01
Best performance

Speed is a crucial factor when it comes to SEO – we optimize your store and advise you on your server hosting.

02
Eye for detail

Not only the obvious areas are optimized by us. We also take care of small details that no search engine will miss.

03
Customer-friendly

In the end, it’s the person who operates the store that counts. That is why our SEO measures are always customer-friendly.

New possibilities

Shopware 6 SEO - what measures are possible?

Shopware 6 brings many innovations, therefore, in addition to the standards such as metadata, other SEO options are also available.

Shopware 6 metadata

Metadata is standard for SEO. In Shopware 6, you can set the meta title, which should contain an insightful keyword to the following text, and the meta description. The meta description is a short summary, also with keywords. The meta title can be set for each product or for each category. You can also specify meta information for the geographical orientation of your store. This makes it possible to directly display the appropriate language in the store based on the visitor's origin if you want to operate an international store.

Shopware 6 Worlds of Experience

In the experience worlds you create store pages, landing pages or category layouts. For this purpose, a block editor is available, with which you can drag various blocks in the page layout to the place where you want to see the content. Then fill this block with content. Store pages are pages such as terms and conditions, delivery conditions, etc., while landing pages deal with a specific topic and provide information about it, such as this page you are reading. Category layouts should be created so that they really fit across all categories. The landing pages offer the best opportunity to deposit good SEO texts. You can educate your visitors about popular topics for which you offer products in your store and link these products in the text. In addition, the texts should be designed in an appealing way. You are also welcome to leave the copywriting to us, because as a 360° agency we also offer SEO copywriting.

SEO for images in Shopware 6

New in Shopware 6 is the ability to give uploaded images new names, alt attributes and titles. Alt attribute for images The alt(ernative) attribute shows an alternative text if the image itself is not loaded. However, search engines and screen readers for people with limited vision also read this attribute. Thus, the page is described even better and it is easier for Google & Co. to find and assign your pages. Image name The name is also important for the assignment. Short and concise, it should get to the heart of what the picture is about. With product images this is of course easy, here you simply name the image with manufacturer and model. For team images or descriptive images of certain situations, what the image stands for should be described in as few words as possible and separated with hyphens (-). The name is also important for Google Image Search. So if you have a keyword with in the name, the image will be found there easier and the visitor is more likely to get to your store. Title of the image In the title attribute you store a short descriptive text, which is shown with a short delay as a popup window when your customer points to the image. This is mainly for usability for the visitor.

SEO URLs in Shopware 6

While before Shopware 6 it was possible to set individual URLs, you can now create templates that simplify the creation of SEO URLs. If possible, they should always be designed according to the same pattern. Good URLs are for example www.shopname.de/kategorie/produkt/ - you can easily set these templates in Shopware 6 and use them to generate "talking URLs", without special characters or the like. Good URLs also help build a better reputation for your site. The better the reputation, the more likely Google is to forgive other SEO mistakes. Also, your site will rank better and other website that link to your site will also increase in ranking. So these URLs have multiple effects.

SEO plugins for Shopware 6

Since an online store is always individual, you can set up your store properly for you with all sorts of plugins. Shopware 6 is still quite new on the market, but there are already good plugins available. Especially when it comes to SEO plugins, there are a few good extensions that will facilitate the search engine optimization of your online store. Even though the plugins make the work easier, you still need the necessary expertise to set everything up correctly. Below you’ll see a few category showcases and what to look for.

robots.txt

You can use this file to control whether search engine robots index your store pages or not. If you do not want to index certain areas yet, because they are not ready yet for example, you can specify these pages in such a plugin. Important: An incorrect entry can lead to certain products, categories, or even your entire store no longer appearing in search engines. So exactly the opposite of what you actually want to achieve happens. Therefore, pay close attention to what you enter here. By the way, robots.txt often does not help against spambots, since robots.txt is voluntarily observed by robots. Good search engine bots stick to this, bad ones rather not. Thus, a false entry will not only ensure that you will no longer receive real customers, but rather that spammers will become interested in your store and possibly leave comments advertising illegal products.
URL redirects

If a page is permanently or temporarily accessible under a new name, the search engine does not know this automatically. It needs a hint and it receives it in the form of a so-called 301 or 302 redirect. 301 is the code that tells a search engine "If you want to display the www.shopname.de/kategorie/produkt1 page, you must now link to www.shopname.de/kategorie/produkt2. This change is permanent." The search engine will then change the reference in its index to the new URL. If you had an established product, but now it is sold out, you should store a new URL and redirect the old to the new product. This could be a replacement, but also just on the category if there is a good replacement. In any case, simply removing the product from the store is very bad from an SEO point of view.

If a customer finds the desired product via the search engine, clicks on it, although it is no longer available, an error page "404 Since not found" appears. This causes frustration, the customer is annoyed and will not visit your store again so quickly. Besides, 404 errors are always an indication of a poorly maintained website for Google. This is punished with a worse ranking. So, you should always pay attention to a suitable redirect when products or even landing pages are no longer available.
302 is a temporary redirect. So if you have an item that is only medium term out of stock, you can set up such a redirect. It tells the search engine, as with 301 redirection, that the requested page is currently unavailable, but that it should check the link again later. If there is then no more forwarding, the original product is displayed again.

LazyLoad

The loading speed of your store is often crucial for the purchase. If your visitor and potential customer has to wait longer than 3 seconds for your page to load, they are usually gone. Especially when shopping online, customers have little patience, so your store should load as quickly as possible. On the other hand, you want to show him some product images right away so the customer knows what to expect. Now, by their very nature, images are very large, which has a negative impact on load time. LazyLoad is a compromise. Here, all images are replaced by small icons that load much faster than the originals. Only when the customer scrolls far enough that the images would be displayed, they are reloaded. This saves loading time and makes the search engine and visitors happy.

SEO in Shopware 6

So Shopware 6 offers good opportunities to give your online store a high ranking at the latest with the use of plugins - if the settings are made correctly. Our Shopware experts will be happy to take care of your new Shopware 6 store, and check the possibilities. We will also be happy to advise you on whether a changeover is already worthwhile for you. Why not arrange a free initial consultation right away?

Do you have questions or need an individual offer? Do not hesitate to contact us.


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