DEIN-SPORTSFREUND.DE
"Dank dem beherzten Eingreifen von eBakery und deren routiniertem Umgang mit der JTL Wawi konnte man uns schnell und unbürokratisch weiterhelfen. Mein besonderer Dank geht an den Mitarbeiter Benjamin Lambrecht, der seinen Samstag Abend für unseren Shop aufgebracht hat und das dringende Problem zügig löste."
AUST24.SHOP
"Wir sind begeistert von der Lösungsorientierten und pragmatischen Gangart, der extrem hohen Leistungsbereitschaft und Verfügbarkeit sowie dem persönlichen wie professionellem Vorgehen des gesamten eBakery Teams!"
HAUSHALTSPARADIES.DE
"Wir fühlten uns von Anfang an gut durch eBakery beraten. Durch den Einsatz der JTL Produktpalette verfügen wir nun über ein hervorragendes Onlineshopsystem, welches modular erweiterbar ist und verschiedene Marktplatzanbindungen ermöglicht. Zudem gibt uns unsere Multichannel Strategie zusätzliche Umsatzsicherheit in der aktuellen Krise."
tischdeko-shop.de
"Wir haben uns für eBakery als JTL Servicepartner entschieden, da man hier über viele Jahre Erfahrung in genau diesem Spezialgebiet verfügt. Unser Shop und die Auftragsabwicklung laufen sehr stabil. Mein besonderer Dank geht an Mohamed Ali Oukassi, der sich persönlich um die JTL-Wawi Einrichtung gekümmert hat."
UNICAT CANDY
"Wir hatten es eilig mit der Überarbeiteten Version unseres Food-Shops an den Start zu gehen und den deutschen Markt zu erreichen. Wir sind froh, dass wir mit eBakery einen Partner gefunden haben, der uns eine derartig schnelle und zugleich professionelle Lösung unserer Herausforderung ermöglicht hat."
FEIN-GEIST
"Wir hatten es eilig mit der Überarbeiteten Version unseres Food-Shops an den Start zu gehen und den deutschen Markt zu erreichen. Wir sind froh, dass wir mit eBakery einen Partner gefunden haben, der uns eine derartig schnelle und zugleich professionelle Lösung unserer Herausforderung ermöglicht hat."
WASCHGURU.DE
"Die Zusammenarbeit mit eBakery war unkompliziert und hat letztlich schnell zum Ziel geführt. Ich wusste prinzipiell was ich haben möchte, nur wie ich den Webshop am besten umsetzen kann, war mir nicht klar. eBakery hat mir dann verschiedene Optionen aufgezeigt und schließlich hat mich der JTL-Shop als Ergebnis überzeugt."
SMOKE2U.DE
"Das Team von eBakery hat uns von Anfang an auf professionelle Art und Weise unterstützt. Mit unserem breit aufgestellten JTL Onlineshop, verfügen wir nun über eine optimale Ergänzung zu unserem Filialnetz und sehen uns für die Zukunft gerüstet. Insbesondere in der aktuellen Corona-Krise, können wir von der Lösung bereits erheblich profitieren."
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zum MagazinWe cover all your e-commerce needs! Our range of services extends from online shop systems to ERP systems, marketplace connections and online marketing.
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Shopware 6 is slowly establishing itself and the development roadmap is getting shorter and shorter. The system is so stable that some retailers are already working productively with Shopware 6. However, since some standard functions are still missing, it will take some time for many people to get started.
We take care of the search engine optimization of your online store from A-Z.
Speed is a crucial factor when it comes to SEO – we optimize your store and advise you on your server hosting.
Not only the obvious areas are optimized by us. We also take care of small details that no search engine will miss.
In the end, it’s the person who operates the store that counts. That is why our SEO measures are always customer-friendly.
Shopware 6 brings many innovations, therefore, in addition to the standards such as metadata, other SEO options are also available.
Metadata is standard for SEO. In Shopware 6, you can set the meta title, which should contain an insightful keyword to the following text, and the meta description. The meta description is a short summary, also with keywords. The meta title can be set for each product or for each category. You can also specify meta information for the geographical orientation of your store. This makes it possible to directly display the appropriate language in the store based on the visitor's origin if you want to operate an international store.
In the experience worlds you create store pages, landing pages or category layouts. For this purpose, a block editor is available, with which you can drag various blocks in the page layout to the place where you want to see the content. Then fill this block with content. Store pages are pages such as terms and conditions, delivery conditions, etc., while landing pages deal with a specific topic and provide information about it, such as this page you are reading. Category layouts should be created so that they really fit across all categories. The landing pages offer the best opportunity to deposit good SEO texts. You can educate your visitors about popular topics for which you offer products in your store and link these products in the text. In addition, the texts should be designed in an appealing way. You are also welcome to leave the copywriting to us, because as a 360° agency we also offer SEO copywriting.
New in Shopware 6 is the ability to give uploaded images new names, alt attributes and titles. Alt attribute for images The alt(ernative) attribute shows an alternative text if the image itself is not loaded. However, search engines and screen readers for people with limited vision also read this attribute. Thus, the page is described even better and it is easier for Google & Co. to find and assign your pages. Image name The name is also important for the assignment. Short and concise, it should get to the heart of what the picture is about. With product images this is of course easy, here you simply name the image with manufacturer and model. For team images or descriptive images of certain situations, what the image stands for should be described in as few words as possible and separated with hyphens (-). The name is also important for Google Image Search. So if you have a keyword with in the name, the image will be found there easier and the visitor is more likely to get to your store. Title of the image In the title attribute you store a short descriptive text, which is shown with a short delay as a popup window when your customer points to the image. This is mainly for usability for the visitor.
While before Shopware 6 it was possible to set individual URLs, you can now create templates that simplify the creation of SEO URLs. If possible, they should always be designed according to the same pattern. Good URLs are for example www.shopname.de/kategorie/produkt/ - you can easily set these templates in Shopware 6 and use them to generate "talking URLs", without special characters or the like. Good URLs also help build a better reputation for your site. The better the reputation, the more likely Google is to forgive other SEO mistakes. Also, your site will rank better and other website that link to your site will also increase in ranking. So these URLs have multiple effects.
If a page is permanently or temporarily accessible under a new name, the search engine does not know this automatically. It needs a hint and it receives it in the form of a so-called 301 or 302 redirect.
301 is the code that tells a search engine "If you want to display the www.shopname.de/kategorie/produkt1 page, you must now link to www.shopname.de/kategorie/produkt2. This change is permanent." The search engine will then change the reference in its index to the new URL.
If you had an established product, but now it is sold out, you should store a new URL and redirect the old to the new product. This could be a replacement, but also just on the category if there is a good replacement. In any case, simply removing the product from the store is very bad from an SEO point of view.
If a customer finds the desired product via the search engine, clicks on it, although it is no longer available, an error page "404 Since not found" appears.
This causes frustration, the customer is annoyed and will not visit your store again so quickly. Besides, 404 errors are always an indication of a poorly maintained website for Google. This is punished with a worse ranking. So, you should always pay attention to a suitable redirect when products or even landing pages are no longer available.
302 is a temporary redirect. So if you have an item that is only medium term out of stock, you can set up such a redirect. It tells the search engine, as with 301 redirection, that the requested page is currently unavailable, but that it should check the link again later. If there is then no more forwarding, the original product is displayed again.
The loading speed of your store is often crucial for the purchase. If your visitor and potential customer has to wait longer than 3 seconds for your page to load, they are usually gone. Especially when shopping online, customers have little patience, so your store should load as quickly as possible. On the other hand, you want to show him some product images right away so the customer knows what to expect. Now, by their very nature, images are very large, which has a negative impact on load time. LazyLoad is a compromise. Here, all images are replaced by small icons that load much faster than the originals. Only when the customer scrolls far enough that the images would be displayed, they are reloaded. This saves loading time and makes the search engine and visitors happy.
So Shopware 6 offers good opportunities to give your online store a high ranking at the latest with the use of plugins - if the settings are made correctly. Our Shopware experts will be happy to take care of your new Shopware 6 store, and check the possibilities. We will also be happy to advise you on whether a changeover is already worthwhile for you. Why not arrange a free initial consultation right away?
Do you have questions or need an individual offer? Do not hesitate to contact us.