Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
Optimize Shopware store with AI tools
Create a product video with AI
This is how you can optimize your Shopware store with AI tools. Learn how you can use artificial intelligence to create personalized product videos and thus increase your conversion rate. Be inspired by the possibilities of AI in e-commerce and take your Shopware store to the next level.
Optimize Shopware store with AI tools - create video script
In this episode, we concretize the idea that came to us in the previous video – using AI tools to create product videos or promotional videos. Let’s stay in the sunglasses sector as an example. First of all, we need a script. So we use the video script generator, which can be found under “Templates” in the “Video” section. Here we enter our prompt in the main field. This means we have to describe our request as precisely as possible within the prompt. If you want to read them, stop the video now. However, we noticed that the store name was missing. So we let our start-up name generator suggest a creative one. Now we decide on one and add it to our first prompt. We then copy the script and go to our text to speech AI voiceover tool. We insert the text and decide on a speaker. We’ll just use a female speaker for this video. Those who are suitable for advertising texts are, for example Matilda, but try out for yourself which voice suits you best. Then click on “Listen”. Now you can download this audio track. Before we go into our editing program, we create images that match our script.
Image creation with our AI tools
Now we have to be a little creative and think about what would fit. Do we have everything together, let’s go to our AI images tool. First, we want to have a mockup created for the first scene. Our prompt for this is: “A Macbook is standing on a desk in an office. You can see the screen from the front. The screen is completely light green, so you can use it for keying. The Macbook is black.” It is important that you set the image size to 1792 x 1024.
This is what the result looks like. With the download symbol we can then download the image. The second image we generate is of a woman on the beach wearing sunglasses. And thirdly, to match our script text, a “very blinding sun”.
We obtain the remaining video footage from Envato Elements. You can also use any other stock video site. Once we have everything together, we go to any editing program.
Video editing of the promotional video
I will now show you an example of how to combine the individual elements. We now drag all existing media into the timeline. Our master track is the audio file. We place the first AI image for the line “Welcome to “SunnySideUp”. We want to replace the green screen with a screenshot of our store. Let’s use the eBakery Shop for this. I’ll now run through the details in quick succession. Now we can animate this by adding a small zoom. We then fade to the second image with a transition. It is always important that the pictures match the spoken text, i.e. that they are placed in the right position. Next in the script is the part with the beach, pool and in the city. I use stock footage material for this. Finally, our third AI image is added. This should suffice as a demo for now. Now all that remains is to add suitable background music. You can find them in the YouTube audio library.
Optimize Shopware store with AI tools - video upload in the online store
After the export, this advertising video can then be used, for example, for can be integrated into your Shopware store as a video category.
Ex. by going to Content and into the experience worlds in your backend. We simply create a new landing page layout and give it the name video layout. You then have the option of selecting blocks in the right-hand sidebar. Ex. a YouTube video block. Then simply drag it into the middle main field. Click on it and then on the cogwheel. Insert the YouTube link here. This will be displayed in the YouTube Studio when you click on a specific video, here below the video. As soon as you have inserted and confirmed the link, it is successfully integrated into your template and can be played.
AI agency eBakery
I hope we were able to give you a little insight into how to use our tools and how you can integrate them into your everyday online retailer life. If there are any questions about this, leave them in the comments. Otherwise, please make an appointment directly here if you are interested. We are happy to help you as a Shopware agency as well as an AI agency.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
