DEIN-SPORTSFREUND.DE
"Dank dem beherzten Eingreifen von eBakery und deren routiniertem Umgang mit der JTL Wawi konnte man uns schnell und unbürokratisch weiterhelfen. Mein besonderer Dank geht an den Mitarbeiter Benjamin Lambrecht, der seinen Samstag Abend für unseren Shop aufgebracht hat und das dringende Problem zügig löste."
AUST24.SHOP
"Wir sind begeistert von der Lösungsorientierten und pragmatischen Gangart, der extrem hohen Leistungsbereitschaft und Verfügbarkeit sowie dem persönlichen wie professionellem Vorgehen des gesamten eBakery Teams!"
HAUSHALTSPARADIES.DE
"Wir fühlten uns von Anfang an gut durch eBakery beraten. Durch den Einsatz der JTL Produktpalette verfügen wir nun über ein hervorragendes Onlineshopsystem, welches modular erweiterbar ist und verschiedene Marktplatzanbindungen ermöglicht. Zudem gibt uns unsere Multichannel Strategie zusätzliche Umsatzsicherheit in der aktuellen Krise."
tischdeko-shop.de
"Wir haben uns für eBakery als JTL Servicepartner entschieden, da man hier über viele Jahre Erfahrung in genau diesem Spezialgebiet verfügt. Unser Shop und die Auftragsabwicklung laufen sehr stabil. Mein besonderer Dank geht an Mohamed Ali Oukassi, der sich persönlich um die JTL-Wawi Einrichtung gekümmert hat."
UNICAT CANDY
"Wir hatten es eilig mit der Überarbeiteten Version unseres Food-Shops an den Start zu gehen und den deutschen Markt zu erreichen. Wir sind froh, dass wir mit eBakery einen Partner gefunden haben, der uns eine derartig schnelle und zugleich professionelle Lösung unserer Herausforderung ermöglicht hat."
FEIN-GEIST
"Wir hatten es eilig mit der Überarbeiteten Version unseres Food-Shops an den Start zu gehen und den deutschen Markt zu erreichen. Wir sind froh, dass wir mit eBakery einen Partner gefunden haben, der uns eine derartig schnelle und zugleich professionelle Lösung unserer Herausforderung ermöglicht hat."
WASCHGURU.DE
"Die Zusammenarbeit mit eBakery war unkompliziert und hat letztlich schnell zum Ziel geführt. Ich wusste prinzipiell was ich haben möchte, nur wie ich den Webshop am besten umsetzen kann, war mir nicht klar. eBakery hat mir dann verschiedene Optionen aufgezeigt und schließlich hat mich der JTL-Shop als Ergebnis überzeugt."
SMOKE2U.DE
"Das Team von eBakery hat uns von Anfang an auf professionelle Art und Weise unterstützt. Mit unserem breit aufgestellten JTL Onlineshop, verfügen wir nun über eine optimale Ergänzung zu unserem Filialnetz und sehen uns für die Zukunft gerüstet. Insbesondere in der aktuellen Corona-Krise, können wir von der Lösung bereits erheblich profitieren."
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Gambio is one of the biggest online store systems and offers some very nice settings in terms of SEO. Which settings these are and how they influence the findability of your website, you can read here:
Under the new name “Gambio SEO Boost” Gambio became properly SEO ready. Here you can make various settings to make your Gambio store search engine friendly. The settings are not the same for every store, so here we explain the settings in general and what they do.
You can find the settings in the Gambio admin area on the left under “Shop settings / SEO”.
You will now see the “Gambio SEO Boost” section. By default, many good settings are disabled here, which you can now enable:
Gambio creates a unique ID for each item to find it in the database. By default, a product URL looks something like this:
www.test-shop.de/product_info.php?info=p1_test-artikel.html
That’s not nice at first, and it’s bad for search engines, too. The further in front a certain term is, the higher the weight for the search engine – but in this URL the actual article is at the very back. If you activate the first option, the article appears much nicer and is easier to find for Google & Co:
www.test-shop.de/test-artikel.html
This is not directly about the product URL, but about hiding the categories. Basically, with Gambio, your products are displayed along with their categories and subcategories. For small stores that’s fine, then it looks like this:
www.test-shop.de/pullover/roter-pullover.html
If you have activated the first SEO option. If your store grows and you have many subcategories, it becomes confusing:
www.test-shop.de/oberbekleidung/damen/roter-pullover.html
Since search engines go through the weighting of keywords from left to right, your store would be found in outerwear and probably still in women’s, but the red sweater itself has the least weight. To change this, enable the “Short product URLs” option and the article will appear like this:
www.test-shop.de/roter-pullover.html
Here you have to evaluate for yourself whether this option makes sense. For clothing, it may make sense, but if you sell the same items but from other manufacturers, it may make more sense to display the entire URL.
www.test-shop.de/stoffe/meier/rote-seide.html
www.test-shop.de/stoffe/schmidt/rote-seide.html
not only reads better, this is also relevant for search engines. Without this distinction, search engines might recognize two identical products here. The store would provide them with different URLs, but include the category ID here:
www.test-shop.de/rote-seide-id=2.html
So decide for yourself whether shortening URLs makes sense or not.
This reformats the categories and puts them in a more readable format. By default, a category looks like this:
www.test-shop.de/?cat=c2_stoffe
This is neither good for the visitor nor for search engines. If you activate this option, the result will look like this:
www.test-shop.de/stoffe/
Content Manager pages are found better with this option. If you write landing pages or smaller blog articles, they should also be easy to find through search engines. With this option, that’s what will happen.
This option is only interesting if you offer an online store in different languages. The language abbreviation, such as /de/ or /en/, is then always added here.
www.test-shop.de/de/stoffe/rote_seide.html
www.test-shop.de/en/cloth/red_silk.html
You should also adjust this information. The meta keywords are not evaluated by Google. So if you leave the default information here, the source code of the page will be unnecessarily enlarged. The page loads slower and the “code to content” ratio deteriorates unnecessarily. The setting “index,follow” at robots is the default setting of the whole Gambio store and is therefore also unnecessary. So, unless you want to enter any special information, you should leave these two fields blank.
If you (have to) fill in these fields, you are probably a professional and don’t need any special info. If you want to optimize your store for Facebook, you should not use “facebook_title” and “facebook_url”. Gambio writes the og:url specification twice in the source code of content pages and using the same og:title multiple times is bad for your SEO efforts.
Here you make settings for the meta title tag. The default tag is the store name – so behind all items is “- testshop”. You can customize this by assigning your own meta title, for example, to make your brand better known. Otherwise, you can also disable the setting.
Caution: You should only change these settings if you really know what they do. The robots.txt influences the behavior of search engines in your Gambio store. If you set wrong values here, the search engines will not visit your store at all, not sufficiently or at the wrong places. You can find more about robots.txt on Google’s support page.
The sitemap lists all pages, categories and articles in a hierarchy that makes it easier for search engines to index all your pages and articles. A sitemap is very important and helps to make your products easier to find. The default setting is that Gambio recreates the sitemap once a week. At the latest then you should also store the new sitemap in the Google Search Console. If your products change more frequently or not so frequently, you can adjust the setting under “Configure sitemap”.
Here you can edit the static pages, add special meta tags and specify whether they should be listed in the sitemap. In addition, you can use “Robots-Disallow” to specify whether search engine robots are allowed to access these pages. Since these pages are rather uninteresting for search engines, you should keep the default settings.
It is still important to note that the options are mutually exclusive. If you enter a page in the sitemap, this means for search engines that this page should be indexed. If you also check the “Robots-Disallow” box, access to this page will be denied. So it only makes sense to activate none or only one of the two options.
Tracking codes allow you to evaluate different pages and sub-pages in particular. You can use the tracking codes, for example from Google Analytics, in the <head>-area and/or in the <body>-area and additionally in the <body>-area of the order completion. Thus, you can more accurately track the movements of your visitors and see until which page the visitors go and where possibly the purchase is abandoned.
Gambio’s SEO settings are diverse and many should be set specifically to your needs. Since learning SEO can be a lengthy process, we are happy to offer to configure your Gambio store accordingly so that you get the most out of it.
As a Gambio partner and SEO agency Frankfurt analyze your needs, check the settings and adjust them so that your business can grow. Why not arrange a non-binding consultation appointment right away?