Gambio SEO

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Gambio SEO

Gambio is one of the biggest online store systems and offers some very nice settings in terms of SEO. Which settings these are and how they influence the findability of your website, you can read here:

Gambio SEO Boost

Under the new name “Gambio SEO Boost” Gambio became properly SEO ready. Here you can make various settings to make your Gambio store search engine friendly. The settings are not the same for every store, so here we explain the settings in general and what they do.

Gambio SEO settings

You can find the settings in the Gambio admin area on the left under “Shop settings / SEO”.

You will now see the “Gambio SEO Boost” section. By default, many good settings are disabled here, which you can now enable:

Enable Search Engine Friendly URLs Pro for Article Detail Pages

Gambio creates a unique ID for each item to find it in the database. By default, a product URL looks something like this:

www.test-shop.de/product_info.php?info=p1_test-artikel.html

That’s not nice at first, and it’s bad for search engines, too. The further in front a certain term is, the higher the weight for the search engine – but in this URL the actual article is at the very back. If you activate the first option, the article appears much nicer and is easier to find for Google & Co:

www.test-shop.de/test-artikel.html

Short product URLs

This is not directly about the product URL, but about hiding the categories. Basically, with Gambio, your products are displayed along with their categories and subcategories. For small stores that’s fine, then it looks like this:

www.test-shop.de/pullover/roter-pullover.html

If you have activated the first SEO option. If your store grows and you have many subcategories, it becomes confusing:

www.test-shop.de/oberbekleidung/damen/roter-pullover.html

Since search engines go through the weighting of keywords from left to right, your store would be found in outerwear and probably still in women’s, but the red sweater itself has the least weight. To change this, enable the “Short product URLs” option and the article will appear like this:

www.test-shop.de/roter-pullover.html

Here you have to evaluate for yourself whether this option makes sense. For clothing, it may make sense, but if you sell the same items but from other manufacturers, it may make more sense to display the entire URL.


www.test-shop.de/stoffe/meier/rote-seide.html


www.test-shop.de/stoffe/schmidt/rote-seide.html

not only reads better, this is also relevant for search engines. Without this distinction, search engines might recognize two identical products here. The store would provide them with different URLs, but include the category ID here:

www.test-shop.de/rote-seide-id=2.html

So decide for yourself whether shortening URLs makes sense or not.

Enable Search Engine Friendly URLs Pro for Category Pages

This reformats the categories and puts them in a more readable format. By default, a category looks like this:

www.test-shop.de/?cat=c2_stoffe

This is neither good for the visitor nor for search engines. If you activate this option, the result will look like this:

www.test-shop.de/stoffe/

Enable Search Engine Friendly URLs Pro for Content Manager Pages

Content Manager pages are found better with this option. If you write landing pages or smaller blog articles, they should also be easy to find through search engines. With this option, that’s what will happen.

Integrate language code into URLs

This option is only interesting if you offer an online store in different languages. The language abbreviation, such as /de/ or /en/, is then always added here.

www.test-shop.de/de/stoffe/rote_seide.html
www.test-shop.de/en/cloth/red_silk.html

Gambio meta information

You should also adjust this information. The meta keywords are not evaluated by Google. So if you leave the default information here, the source code of the page will be unnecessarily enlarged. The page loads slower and the “code to content” ratio deteriorates unnecessarily. The setting “index,follow” at robots is the default setting of the whole Gambio store and is therefore also unnecessary. So, unless you want to enter any special information, you should leave these two fields blank.

New meta information

If you (have to) fill in these fields, you are probably a professional and don’t need any special info. If you want to optimize your store for Facebook, you should not use “facebook_title” and “facebook_url”. Gambio writes the og:url specification twice in the source code of content pages and using the same og:title multiple times is bad for your SEO efforts.

Meta title settings

Here you make settings for the meta title tag. The default tag is the store name – so behind all items is “- testshop”. You can customize this by assigning your own meta title, for example, to make your brand better known. Otherwise, you can also disable the setting.

Create robots file

Caution: You should only change these settings if you really know what they do. The robots.txt influences the behavior of search engines in your Gambio store. If you set wrong values here, the search engines will not visit your store at all, not sufficiently or at the wrong places. You can find more about robots.txt on Google’s support page.

Publish sitemap

The sitemap lists all pages, categories and articles in a hierarchy that makes it easier for search engines to index all your pages and articles. A sitemap is very important and helps to make your products easier to find. The default setting is that Gambio recreates the sitemap once a week. At the latest then you should also store the new sitemap in the Google Search Console. If your products change more frequently or not so frequently, you can adjust the setting under “Configure sitemap”.

Static pages

Here you can edit the static pages, add special meta tags and specify whether they should be listed in the sitemap. In addition, you can use “Robots-Disallow” to specify whether search engine robots are allowed to access these pages. Since these pages are rather uninteresting for search engines, you should keep the default settings.

It is still important to note that the options are mutually exclusive. If you enter a page in the sitemap, this means for search engines that this page should be indexed. If you also check the “Robots-Disallow” box, access to this page will be denied. So it only makes sense to activate none or only one of the two options.

Tracking codes

Tracking codes allow you to evaluate different pages and sub-pages in particular. You can use the tracking codes, for example from Google Analytics, in the <head>-area and/or in the <body>-area and additionally in the <body>-area of the order completion. Thus, you can more accurately track the movements of your visitors and see until which page the visitors go and where possibly the purchase is abandoned.

Gambio SEO from eBakery

Gambio’s SEO settings are diverse and many should be set specifically to your needs. Since learning SEO can be a lengthy process, we are happy to offer to configure your Gambio store accordingly so that you get the most out of it.

As a Gambio partner and SEO agency Frankfurt analyze your needs, check the settings and adjust them so that your business can grow. Why not arrange a non-binding consultation appointment right away?


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