PrestaShop SEO Agency

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PrestaShop SEO Agency

Search engine optimization for your store

PrestaShop SEO Agency

Search engine optimization for your store

As a PrestaShop agency, we naturally also deal with search engine optimization of PrestaShop online stores. PrestaShop already offers useful options out of the box, but they have to be used wisely.

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PrestaShop Meta Tags

Even in the basic version, pages, categories and articles each have their own meta tags, such as title and description. However, you should also fill them sensibly, otherwise these means will help little.
For example, the SERP Snippet Generator from Sistrix can help you with this. With this free tool you can check whether your desired descriptions are displayed in the search results (SERPs) in this way.

Here in the example the description is too long and will be truncated. You can also see this from the red bar below the description field. Although indicators in PrestaShop are on the respective fields whether you have already reached the maximum number of characters, but Google does not calculate it by characters. The pixels count, how wide the whole thing becomes altogether. That is why SERP Snippet Generator, or one of the many other SEO tools for PrestaShop is more accurate.

Meta title and description should contain the important keywords that directly relate to the product. In addition, the text should still be fluent to read. We will gladly take over these tasks for you as well. Our SEO copywriters succinctly get to the heart of what it takes to make your products rank better on Google.

PrestaShop item names

You should also pay special attention to this. With a good item name combined with the speaking URLs that PrestaShop offers, your chances of your items showing up directly in search results increase.

More and more often, customers already know what they are looking for. For example, a Miele washing machine front loader, because they have owned such a device for the last 15 years and were very satisfied with it. Then, of course, if they offer something like this, it would make sense to name your article that way too.

PrestaShop product images

The product images are also important – and not only the quality, so that customers can see your products well. File name and alt attribute are also important. With the right name, the products will also be found in the image search – so you got for free another way that your products will be found. The Alt attribute briefly describes what is on the image. This also counts when your images are found.

PrestaShop SEO item descriptions

You can score neatly in the item descriptions. Here is enough space to describe the respective product including all keywords. With all the search phrases that customers might use in their search. Internal linking also makes sense. So if you have landing pages on specific topics, you can reference them in the article descriptions. This increases the importance of this page. Also, the other way around, or if other articles match this one, you should link them.

PrestaShop SEO Modules

Since PrestaShop is a very popular online store system, there are also already some very good SEO modules. With this you can enable a better search function, customer reviews or even an improved cache so that the page loads faster. Contact us as a professional SEO agency Stuttgart or SEO agency Frankfurt to bring your PrestaShop to the front in Google!

You can find all modules here: PrestaShop SEO Modules

Have PrestaShop SEO set up by a professional

We will gladly optimize your PrestaShop for best findability. Since we have experts from all areas, such as product photography and SEO, in our ranks, we can give you full advice and move your store forward.


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