Shopware SEO

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Shopware SEO

We make sure that your Shopware store is at the top of the search results.

Shopware SEO

We make sure that your Shopware store is at the top of the search results.

Shopware is a popular online shop system from Germany, so it is perfectly adapted to the German market. Tax matters, DSGVO, etc. are easy to integrate. How to make your Shopware online store visible on Google & Co. can be found here.

Shopware SEO URLs

You can specify in Shopware that URLs are played out more meaningfully than www.shop.de/kategorie/21/artikel21.html – a URL should be speaking and short. So when you look at an article, you should be able to tell what it’s about by the URL. Search engines like that too. Additionally, you should use keyword research to find out important keywords under which the article is usually found. One of the most important keywords should then also appear in the URL.

Shopware SEO titles and descriptions

The SEO titles and descriptions are important for the display in search engines, the so-called SERPs.

A short page title (40-60 characters) that gets to the heart of what it’s about. Add a concise description (130-150 characters) and Google can better sort out what it is about and the article will rank accordingly high.

Ideally, the URL is short and to the point, like www.shop.de/wolle/2-mm-50-m-rot.html – here you can find all the information and the visitor, as well as the search engine know right away. SEO titles and descriptions are part of OnPage SEO:

Internal linking in Shopware

Internal linking is also important. By doing this, you show Google that certain content is important and your site is all about that. Write landing pages to your store’s content, or hire us to do it for you. Explainer pages are welcome, and you can link to them from your articles. Pay particular attention to the link text and the link target, both should explain to the user before the click, what awaits him on the page – avoid link texts such as “click here”, “next” or “more”.

This also allows you to better inform visitors. Internal linking is also part of OnPage SEO.

OnPage SEO for Shopware

OnPage SEO refers to all measures that relate to the website content. This already starts with the design. Is it responsive, i.e. mobile-friendly? Can your store be accessed and displayed quickly on any device? Great!

Then there are good texts and appealing images, as well as the internal linking mentioned above, and a good URL structure and navigation.

OffPage SEO

OffPage SEO refers to all measures that take place externally and refer to your online store or website. The start here is your entry at Google My Business. Here you can store all important data about your business or store and attract new visitors. You can upload images and publish posts, all for free.

How to best use your Google My Business listing can be found in our post Optimize Google My Business Listing.

External links that lead to your site are also part of OffPage SEO. This can be guest posts on other websites or blogs that you write and link to your website or store there. These backlinks should come from high quality websites.

You should also regularly look at which websites link to your store. We have written a post about this, which deals with the topic of backlink analysis.

Shopware SEO Consulting

No matter if you use Shopware 5 or Shopware 6, we support you with all SEO measures. Whether texts, images, links or ads in search engines – we have experts from every field on board.


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