B2B SEO

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B2B SEO

SEO is the abbreviation for "Search Engine Optimization". This area includes all measures that ensure that a website or online store is optimized so that it appears as high up as possible in the search results (SERPs). In the B2C sector, this has been standard for a long time, but in the B2B sector it often doesn't look that way yet. Often you can still see dusty online stores whose design has long been out of date and which are also difficult to find.

B2B SEO

SEO is the abbreviation for "Search Engine Optimization". This area includes all measures that ensure that a website or online store is optimized so that it appears as high up as possible in the search results (SERPs). In the B2C sector, this has been standard for a long time, but in the B2B sector it often doesn't look that way yet. Often you can still see dusty online stores whose design has long been out of date and which are also difficult to find.

B2B SEO factors

In the B2B sector, many factors are the same as in the B2C sector, but they do differ somewhat.

► There is less competition.
► There are fewer online stores, more informative websites.
► The keywords have less search volume.

Positively influence Google ranking

An important factor in search engine optimization, so how your website will be found better, is the content. It must be fresh, always current and revolve around a specific theme. If this content is also read with pleasure, Google notices this and sorts your pages further up in the results.

Interactions are very important, so be sure to link to other internal pages or products in the texts. If the visitors click on it, it supports your good position and helps to get better. Since your visitors are looking for their problem rather than the solution, your texts should also aim to ask these questions. Also use technical terms here, because the searchers will certainly use them.

The higher up your website is, the more likely your company will be perceived as a specialist, which will increase your sales. The first three search results are often crucial – if your website sinks below the 4th entry, it will hardly receive any attention.

Optimize store for B2B SEO

The low search volume has the effect that you can be under 1000 requests per month. If then only 4 or 5% of the finders also click on your website, that’s only 50 visitors. You should then convince this specialist audience as quickly as possible – we will be happy to create a suitable design for your website so that you radiate competence.

By the way, a good design is also an SEO factor, e.g. the mobile representation of your website. Google now penalizes websites without responsive design. So if you already have good content and powerful images, a new design could be the final trick to push you ahead of your competitors.

Right server for B2B

We have compiled more SEO tips in our article on Magento SEO, a popular online store system for the B2B sector. Among other things, a fast server is important here. Even though the search volume is low, a lot of orders can be placed. Every order, every page change and every call requires some processing power. If your server is too small, you are saving in the wrong place. Website response time affects visitor interaction – after all, who wants to wait 10 or more seconds for something to happen after every click? We will be happy to put together a suitable offer for you and set everything up for you so that you are ready to go right away.

Why B2B SEO pays off

You can better reach professional audiences without having to spend a lot of money on advertising. Simply customize your website and target it to your audience. We will be happy to analyze them for you and provide you with design, texts and images. Also, our SEO Frankfurt team offers suitable long-term support, so that your chances of being among the first on Google continue to increase.


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