eBay Ads

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eBay Ads

By using eBay Ads, you can target customers at a global leader in commerce. With the insertion of ads you can draw attention to your product and company. Here you can find out exactly how this works and all the important information about the procedure, analysis and targeting.

eBay Ads

By using eBay Ads, you can target customers at a global leader in commerce. With the insertion of ads you can draw attention to your product and company. Here you can find out exactly how this works and all the important information about the procedure, analysis and targeting.

Online marketer eBay advertising

For sellers on eBay, eBay advertising is the advertising program. eBay itself offers a very wide reach, with more than 180 million buyers in 190 countries. And it is precisely this range that is to be put to good use. After a detailed initial consultation, we analyze how you too will successfully use this reach. This is because eBay advertising allows you to target your ads precisely, with a wide range of placement options and extensive targeting options.

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Targeting

eBay advertising works with first party data from all phases of a purchase or even a purchase abandonment. First Party Data is data that the company collects itself. Through this real data, consumers who are ready to buy and their search behavior can be localized.

Other targeting options include targeting by age and gender, keywords, or geographic location. As a marketing agency, we know how important it is to find the right targeting option and align your eBay Ads accordingly. Because defining the target group is crucial to the success of your campaign.

Search behavior

For example, you can narrow down the target group by behavior and interest. To increase accuracy, ads are displayed only to customers who have entered a specific search criterion or made a specific purchase.

Keywords

You can use keyword targeting as a basis for the precise control of your campaign. The search criteria of the users are analyzed in order to filter the optimal keywords. The right keywords are important to be listed high in the ranking.

Location

The location option is also possible. Here, the location, e.g., a state, country or even zip code is translated into an IP address to find users again. Then more ads can be displayed to users in the vicinity.

eBay local Ads

eBay local Ads has been available in Germany since 2018. Through this platform for regional ads it is possible to set your campaign without complicated booking process. After we have found the right target groups, we take over the further campaign planning via the portal.

This includes setting the budget, but also which advertising formats are determined for which customer in which region. In the process, the advertising formats are uploaded according to IAB standard. With the budget, you only have to pay for what is actually delivered. You decide on the number of ads to be delivered. If your campaign does not receive full delivery, you will be refunded the undelivered amount if you pay in advance. Also, you can freely choose the advertising space and the number of viewings. This means that you decide how big the campaign and accordingly the budget should be and we adjust it according to your ideas.

Advantages

In addition to the large reach, we also mentioned the target group-specific approach. Past experience has shown that integrated campaigns have increased purchase consideration in the target group by 5%. Other advantages include:

High quality

We will find the optimal advertising position for you, so that only real users interested in buying will see your ads.

Full control

You retain control over your campaigns. You decide when you want us to optimize, scale up or pause.

Transparency

Get daily information about your campaigns in your dashboard. Thus, the information is completely transparent.

Automatic reporting

If you do not have time to check the dashboard, you can automatically receive information by email.

Summary

eBay Ads offer you many opportunities to leverage eBay’s broad reach to reach prospects and potential new customers. To use this reach as successfully as possible, we take care of all the important aspects. This includes, among other things, the optimal placement of advertising banners, reaching the right target group and creating the right advertising media. However, you always retain control over the budget and duration of the campaign.

We pursue the same goal together. To make your campaign as successful as possible.

Our experts take care of your eBay Ads

Do you want a successful implementation around your eBay Ads? With us at your side, you have a reliable partner who will provide professional support from the initial meeting to the completion of your campaign.


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