TYPO3 SEO

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TYPO3 SEO

Search engine optimization for TYPO3 websites

When medium-sized and large companies use a content management system, it is often Typo3. The system is highly extensible, the localization can be easily translated into 30 different languages and managing multiple websites from one backend is also very easy.

It is modular, so you can install only the components you really need. This increases safety, maintainability and prevents unnecessary ballast.

SEO tips for TYPO3

TYPO3 is already search engine friendly by default. There is little code, this is well searchable and is only complemented by the well-designed extensions. The technical underpinnings are clearly separated from the content, allowing an SEO team to make their presence felt on two fronts at once.

SEO texts for TYPO3 websites

First, you should do extensive keyword research to check what your target audience is looking for to find you and your products or services. A good place to start is Google Search or Google Trends. In Google search, enter what you offer and then look at the suggestions to see what others have already searched for in that context. Based on this, you can already see how you can design your headlines. Learn more about how to write SEO texts here.

Additionally, you can enter the results into Google Trends and view the search volume. After that, judge whether one or the other is more worthwhile.

You can already see significant differences here – check different keywords or phrases from your field and compare carefully. We would be happy to carry out this check for you and adapt your texts or formulate new ones.

Of course, some other parameters are interesting for good SEO texts, so you should leave this task to experienced copywriters.

TYPO3 SEO from eBakery

TYPO3 SEO Extensions

The extensions that you use to customize Typo3 to your needs are called “Extensions”. And of course, SEO extensions are also available for Typo3 to further customize the CMS for better discoverability.

The first thing to mention here is the SEO Core Extension of Typo3 itself. This extension adds a few rudimentary customization options. You can set your own search engine friendly title per page, which can be simpler than the real title of the page. In this title you can store important keywords. Additionally, you can make the page not indexed and thus hide it. If it is not yet ready, or soon to be revised.

Source: typo3.org

Source: typo3.org

Also a clean link (canonical link) and important info for the sitemap can be defined here.

Not all entries are decisive for the metadata. “Meta keywords”, for example, is not read by Google. Therefore, just leave the field empty so as not to unnecessarily inflate the code. A bad code to content ratio is also bad for SEO Frankfurt.

The meta description, on the other hand, is very important. Briefly state here what the page is about. This text is usually displayed in the Google Snippet when your page is found.

We deliberately say “usually” here, because Google has a mind of its own here. If the search engine finds content that probably fits better to the search result, the text passage is used directly here and not the meta description. Nevertheless, it is important because it tells Google what is on the page.

Another good extension is Yoast SEO. It simply shows you what you can improve on that particular page. Simple traffic light colors indicate whether you are already in the green area or still, or already back in the red area. This refers to the length of the headings, metadata and also the text. Furthermore, it indicates whether the text is easy to read and much more.

Typo3 SEO: Subject competitors to a detailed analysis

To get a good starting point for Typo3 search engine optimization, it is advisable to take a closer look at competitors that rank ahead of you within the search results. With a well-founded analysis of the strengths, certain factors can be identified that ensure that the competitor performs better than you within the ranking.

For example, intensive backlink and keyword analysis is particularly important in this context. Although a competitive analysis plays a rather minor role overall when it comes to Typo3 SEO, it can still lead to insights that explain better rankings. It is advisable to conduct a competitive analysis at regular intervals in order to always keep an eye on the competition.

Since the competitive analysis is sometimes very time-consuming, we can support you as a Typo3 SEO agency with many years of experience, which allows you to get usable results faster.

Use talking URLS

Talking URLs are explanatory URLS that do not hide from the user what the particular page is about. As an example, consider this page, whose URL makes it clear at a glance that this is about Typo3 SEO:

“https://ebakery.de/typo3-seo/”

An example of a bad URL that still needs Typo3 search engine optimization would be something like:

“https://ebakery.de/t3_0102_s/”

As of Typo3 version 9, it is possible to generate URLs on your own and you should definitely make use of this. Not only does this create a more rounded picture for visitors to the site, it also allows search engines to clearly identify the keywords and the structure of a page, which can certainly have an effect on the evaluation of the website and the ranking position.

SEO image attributes for TYPO3 websites

Images are important – image search! Not only do you lighten up your pages, you should provide the images with good alt and title attributes. The Alt attribute is displayed when the image itself cannot be loaded. The title says in one short sentence the purpose and what is to be seen. On the one hand, these attributes help Google to recognize what the page itself is about. In addition, the images are displayed in Google Image Search when a matching search query is received – so your page is found in two ways and considered relevant. And last but not least, screen readers for people with reading disabilities read and reread these attributes. This will increase the acceptance of your site.

Agency for TYPO3 SEO

Especially in the area of SEO Stuttgart there is a lot to consider and also many stumbling blocks. Wrong headlines, same content on multiple pages or 404 errors when subpages no longer exist are just a few of the classics.

We will be happy to analyze your website for such problems and fix them. To this end, we are also happy to work with your marketing team and jointly develop proposals and templates that you can use as a guide in the future to get right to the front of the pack.

Are you interested in a non-binding consultation?

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