Advertising opportunities with Google

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Google advertising

Google offers many ways for businesses to advertise on Google products. You can place different ads for your business in Google’s search network – advertising within search results/search results pages and in Google’s display network. On this page we would like to introduce you to the different advertising possibilities with Google and give you the first tips for Google Ads.

Google Search Network: Text Ads

The Google search network is part of the Google advertising network, which includes Google websites, search network partner websites, and other placements such as mobile apps. The search network includes Google search results pages, other Google products such as Google Maps and Google Shopping, and search websites that have partnered with Google to serve ads.

Tip: Since summer 2019, there is the new ad format, Google Gallery Ads – this is the first image ads in Google’s search network on the smartphone.

Google AdWords advertising: Define goals and avoid wastage

Advertising on Google differs in technical details and functionality from other advertising formats, but basic rules remain universal. At the beginning of an advertising campaign, the objectives should therefore be defined as precisely as possible in order to achieve the greatest possible effects and avoid wastage. Therefore, before you place ads on Google, you should be able to answer the following questions:

  • What exactly do you want to achieve with the ads? (More traffic, more direct sales, or an increase in reach?).
  • Does the ad refer to a specific product or offer or should the brand be in the foreground and become better known?
  • Which target group should be addressed?
  • What reach should the campaigns have? Global, national or local?
  • How much budget is available?

Campaign types in Google

Before you can advertise with Google or Google Ads, you need to create a campaign. The advertising option is determined by the campaign type, and so you can currently choose from 6 campaign types:

  • Search Network Campaigns
  • Display network campaigns
  • Shopping campaigns
  • Video campaigns
  • App campaigns
  • Smart campaigns

Tip: Select the “App” campaign type if you want to increase your own app installations (Android and iOS).

Just place a Google Ads ad once and you're good?

When you advertise using Google Ads, it’s all about thoughtful planning and preparation of each campaign. The more precisely the goals are defined, the easier it will be to achieve them with the selection of suitable campaigns. In order to profit from advertising on Google in the long term, it is also necessary to continuously adapt the strategy to changing circumstances and to react flexibly.

We are happy to support you in the long-term planning and optimization of your Google Ads advertising and help you choose the right strategy.

Youtube advertising

With YouTube ads, you can reach potential customers when they view or search YouTube videos. If you don’t have a video at all, feel free to contact the experts at www.produkt-platzeriung.de – the perfect product video can be used for the video ads afterwards.

YouTube is the biggest video search engine, you can create display campaigns or video ads here.

YouTube ad networks:

  • YouTube search results page
  • YouTube videos
  • Video partner in the display network

Google Shopping Ads

If you sell a product, Google offers you the Google Shopping campaigns. This ad format is suitable for merchants who want to sell their products online, and is a good way to use Google as a product search engine, in addition to Amazon.

For Shopping ads, how and where your ads are delivered is not determined by keywords, but by using the Merchant Center product feed. The management of your Shopping ads is done in Google Ads via Shopping campaigns.

Youtube advertising

If you have any questions about advertising opportunities in Google, please feel free to contact us via email or phone without obligation. In a free initial consultation, our Google experts will tell you more about Google’s advertising options.

Google advertising from eBakery

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