Google Ads Gallery Ads

The Google Gallery Ads were first announced at Google Marketing Live 2019 and, according to Google, will appear exclusively in the top position for the “smartphone” device type. A gallery ad consists of up to 3 display titles, a final URL, 4 to 8 images each with a description.

• Ad title 1 to 3, with up to 30 characters
• Final URL
• 4 to 8 images, short description with up to 70 characters
• Disclaimer (optional)

Note: Images for all ad formats, including gallery ads, must meet Google Ads quality requirements.

The following is not permitted:

• Move images or GIF files
• Images whose background was added afterwards and edited with Adobe Photoshop
• Images with logos that were subsequently superimposed on the original image
• Images with text that was subsequently superimposed on the original image
• Multiple images combined into one image
• Images that are identical or very similar to other images in the same ad, i.e. only slightly different from them

Image quality

The following is not permitted:

• Not allowed images that are displayed on the side or upside down or do not occupy the entire area of the selected image size
• Not allowed images that are blurry, indistinct or unrecognizable or that contain illegible text
• Not allowed images with flickering and flashing effects or other distractions

Note: Mouse effects, such as graphics that respond to mouse movements, are allowed as long as they are triggered by the user and last no more than five seconds.

• Not allowed Ads that maximize beyond the frame or otherwise interfere with the website or app