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Integrate and use Google Analytics in Shopware
Google Analytics is the best tool to check the success of your website. It is available for free to any website owner and often delivers amazing results.
Since Google Analytics collects a lot of information about website visitors, it is always in the focus of data protectionists. Find out how you can make the collection privacy-compliant and still make good use of it here.
Register Google Analytics
Registration, as with all Google services, is very simple. On the website the button “Create free” is offered, which starts the registration.
You specify a name that is necessary for internal differentiation. Also, Google will give you a few more suggestions on what data you want to share. The next step is to ask what is to be measured. Websites, apps, or both.
The last thing you do is set up the so-called property. In the case of your online store, this is the domain under which your store can be reached. You have to prove to Google that you are really authorized to retrieve visitor data for this domain.
Set up Google Analytics in Shopware 5
Now open the Google Integration plugin in the backend of the store and enter the required data there. The plugin is suggested to you directly after the store installation, otherwise simply install it via the plugin manager after. The installation is free of charge.
The most important is the Google Analytics ID. It is the linchpin. Also, for privacy reasons, the opt-out cookie is very important. You set this value to “yes” so that visitors can object to the use of Google Analytics.
That was all. Now you can view all the analytics of your store in Google Analytics.
Google Analytics and the GDPR
As mentioned, Google is under fire again and again because of its data collection. So it is all the more important that you make the right settings in Shopware, so that your store is not closed because of a small hook or an incorrect setting. Warning letters can also come quickly.
So it is important to change the default setting.
Otherwise, we’ll be happy to take care of setting up Google Analytics correctly so you can continue to focus on your core business. We combine the two components so that you can always keep an eye on the success of your online store. Simply arrange a free initial consultation.
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