5 Google Hacks – Tips and tricks for more reach

Google is the undisputed leader of search engines. The search algorithms are constantly being revised so that the search results are always better suited to the queries. With a few simple steps you can increase your Google reach. With the following 5 tips, you’ll get more reach almost for free.

Google My Business

The first thing you should do is create a free Google My Business account. Here you provide all sorts of details about your business, even if it’s just an online store. You can provide opening hours and show photos of your products, as well as write extra posts that will be displayed when someone finds you on Google. Especially for local businesses it makes a lot of sense to register here. The ranking is greatly improved as a result.

Sometimes your listing is already there – you can then take it over with proof that it is your business. To do this, Google usually requires a business registration and a letter to this address not older than 3 months.

Yellow pages

There are online business directories where you can list your company. But make sure you use a reputable provider, because there are many providers where you first pay four-digit amounts without any real benefit. Try Google search first, the top results should match. Old established businesses like Yellow Pages are often recommended. Also, always look at what you get for your money.

A simple link with a name is now too little. You should at least be allowed to include your logo, a few pictures, and any legally relevant information about your business. Also a small introduction should be possible, so that your prospective customer really gets a good picture of you.

The larger providers will also get you a good listing on Google Maps for better local marketing – especially if you have a local business, this is important.

Google Maps

Very important for local SEO: Your entry on Google Maps. Here, with the right support, you can not only show your business with pictures and a recent post. Even a 360° tour of your store is possible with the right cameras. This is very attractive for potential visitors, as they can already take in a bit of the atmosphere.

Deliver fresh content

Google loves fresh high-quality content. If you really know your stuff, show people. Write a blog. With 2-3 well-developed topics per week, which also fit in with current events, you can really score points. Depending on the situation, more posts may be worthwhile, but they should not be too long. After all, you don’t want to overwhelm your reader.

Additionally, you can share and link to your blog posts on social media. Use short text excerpts and link to your blog post. Be careful not to use the same text everywhere, but always address the respective followers. A little teaser text, then the link to the blog.

Social media posts

When the world talks about you, Google notices too. Showing up again and again on Facebook, Instagram & Co. also gives you, or your company, a boost. Write in moderation, reply to posts from your followers, etc. Learn more here: Community Management

Our support for you

We are happy to support you in all areas, because the effort is not to be underestimated. We make your company better known, so that you can be found by Google. Why not arrange a free initial consultation right away?