Shopware AI Copilot vs. Shopify Sidekick

What is the difference?

What is the difference between the“Shopware AI Copilot” and the“Shopify Sidekick” feature? In the following video, we take a closer look at both AI tools, compare them and draw a conclusion at the end. If you don’t want to miss this, watch until the end.

The AI in eCommerce

Artificial intelligence is gradually taking more and more influence on our lives. Thus, AI tools do not stop at eCommerce. Both Shopware and Shopify offer two native AI integrations, which we’ll take a closer look at and contrast in this video. So watch until the end to not miss our conclusion.

Shopware AI Copilot vs. Shopify Sidekick - What is Sidekick?

But which tools are we talking about exactly?
We’ll start with the Shopify tool, since we already touched on it in our Editions ’23 video. Sidekick is a machine learning tool that directly implements all your tasks, for which you would normally first need know-how and time. So you can e.g. then ask which is your top seller product and, for example, what it is. Derive marketing decisions. Or you can get help with creative things like writing blog articles. This is exactly what Shopify Sidekick is for. In combination with Shopify Magic, Sidekick not only serves as an AI assistant for you as a merchant, but can also be used as an innovative chat bot. That means Shopify Sidekick gives you information, automates processes and creates content.

Shopware AI Copilot vs. Shopify Sidekick - What's the difference between the "AI Copilot"?

But how does Shopware Copilot differ from this?
Well, to be honest, not at all in essence. Both pursue similar goals. However, there are two differences. On the one hand, the Shopware AI tool can be used immediately, whereas Shopify Sidekick can so far only be used by selected merchants. On the other hand, we have clearly defined features in Shopware 9, which we will now go through with you. Category 1 is the content. The co-pilot creates texts for you, for example. help with your image SEO by automatically assigning alt tags based on what the AI recognizes in the image. On the other hand, personalized messages can be created in the checkout, which should strengthen customer loyalty and appreciations.

More Shopware AI features

In the category “Data the AI export and AI customer classification features are defined. With the former you can e.g. Have current sales figures exported for subsequent import into an Excel spreadsheet, database, or analytics application. With the help of AI customer classification, you can, for example. Analyze groups of customers who have bought the same product to identify and respond to recurring characteristics, for example, by adding or subtracting a product from the list. Send vouchers.
The last category includes everything that has to do with products. So having product descriptions generated, product features generated, having an illustration and summary of your reviews generated, and implementing automated translation of reviews.

Shopware AI Copilot vs. Shopify Sidekick - Summary

In summary, we can say that both AI tools, i.e. Shopware Copilot and Shopify Sidekick, follow similar approaches. Which tool is the most suitable for you cannot be answered in this article. However, you are very welcome to ask us for advice. We have expertise as both a Shopify agency and a Shopware agency, so we can advise you on your specific case. Feel free to browse the linked pages or make an appointment with us right here.

Do you have questions or need an individual offer? Do not hesitate to contact us.


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