Google Ads Express vs.

Google Ads Express looks like a good alternative to Google Ads at first glance. Not so cluttered, a simple interface and yet all the important functions are available. You can set keywords for your campaigns, the radius of the insertion and you can also track everything.

But is Google Ads Express really as good as it seems? So why isn’t everyone doing it?

Google Ads Express Disadvantages

Since it is supposed to be easier to use than Google Ads, some features are not available. For example, inserting your own keywords. You can only choose from predefined keywords that Google Ads Express reads from your website. However, this requires that your texts already contain the keywords for which you want to be found.

In addition, these keywords are only used with the “largely matching” option, which results in a high scattering effect. If your keywords are generic anyway, your ads will often be displayed to irrelevant queries and outside of your target audience.

It is also not possible to select negative keywords (show my ad when the searcher searches for apples, but not when he searches for cider). Thus, the playout of the ad cannot be restricted in this way.

You can enable useful extensions in Google Ads:

• Call extension: This makes it easy for your potential new customers to contact you. You have a phone number displayed, which is even clickable on smartphones.
• Callouts: Here you have the option to display more info about a special offer just below the title line.
• Sitelinks: This allows you to deposit special landing pages for this ad instead of just your homepage.
• Snippets: a list of services (e.g., range of treatments, areas of law, courses, etc).
• Location extension: Shows your visitors directly your location au Google Maps with route planner.

Google Ads Express Cost

The consideration on the budget proposal is almost good. You get an overview of what your competitors spend on their ads in terms of advertising budget. However, if the result is a range between €50 and €400, which can happen depending on the industry, this is not very helpful. So this ad should be taken with a grain of salt, because even if the advertising budget is large, the campaign doesn’t have to run well either. It is better to switch to Google Ads and deal with the issue sufficiently or hire a professional right away.

Switch Google Ads Express

To convert your Google Ads Express account to a regular Google Ads account, simply follow these 4 steps:

1. Log in to your Google account first.
2. Then click this link: https://adwords.google.com/signup?sf=et&subid=ww-ww-et-g-aw-a-orinoco_sun!o2&pli=1
3. Your email address should already be entered. If not, enter it now and choose your country, time zone and currency.
4. Last but not least, click save and continue.

That’s about it. Now you have a full-fledged Google Ads account. The settings are varied and can be overwhelming at first sight.

Please note that active Google Ads Express campaigns continue to run! These are not automatically deactivated. If you have Google Ads Express and Google Ads, you can transfer and edit the ads by clicking “View in Google Ads”.

We are happy to support you with your campaigns, why not arrange a free initial consultation right now.

Google Ads coupon

A 75.00 Euro voucher is available to new customers by requesting it via https://ads.google.com/intl/de_de/start/. Subscribe to Google Ads Tips and Offers and Google will send you a 75 Euro voucher. If you need help, we’re happy to offer a Google Ads consultation.